Digital Marketing Strategy Manager (Home Care/ Home Health)

About the role

This a full time, in-person position based out of our Corporate office in New Hyde Park, NY.

Why Choose Us

• Employee Recognition Programs
• Comprehensive Health Benefits
• Generous Paid Time Off
• Retailer Benefits
• Opportunities for Professional Growth and Development
• Employee Assistance Program
• Perks Program

Job Summary

We are seeking a strategic and results-driven Digital Marketing Strategy Manager to lead and elevate our digital marketing efforts across multiple states.

Key Responsibilities

Digital Strategy & Leadership

• Lead the development and execution of a multi-state digital marketing strategy focused on lead generation and growth
• Align marketing initiatives with business objectives, including client acquisition and caregiver recruitment
• Establish and track KPIs, ensuring accountability for performance across all digital channels
• Partner with leadership to drive strategic planning and continuous optimization

Collaboration & Team Management

• Manage and mentor one direct report while providing guidance to local marketing contributors across five states
• Act as the central point of coordination for all digital marketing efforts across locations
• Collaborate with branch teams to gather localized content (photos, testimonials, community initiatives)
• Ensure brand consistency while allowing for localized market customization

Social Media & Lead Generation

• Own and elevate social media as a primary driver of lead generation and brand growth
• Develop and execute platform-specific strategies that convert engagement into inquiries and qualified leads
• Oversee content strategy and campaign planning across platforms (Facebook, Instagram, LinkedIn, etc.)
• Lead paid and organic social initiatives, optimizing for cost per lead, conversion rates, and overall ROI
• Ensure all social efforts are aligned with conversion funnels, including landing pages and calls-to-action

Brand Presence & Multi-Market Collaboration

• Ensure a consistent and compelling brand presence across all digital channels and markets
• Collaborate with teams across multiple states to source localized content and market insights
• Balance brand consistency with localized relevance to maximize engagement and performance
• Serve as the central point of coordination for digital marketing initiatives across locations

Content & Campaign Strategy

• Oversee development of high-impact, conversion-focused content across digital platforms
• Lead integrated campaigns supporting both client acquisition and caregiver hiring
• Guide the use of modern tools and AI technologies to scale content creation and efficiency

Analytics & Performance Management

• Monitor, analyze, and report on campaign performance, lead generation metrics, and ROI
• Build and manage dashboards to track full-funnel performance from engagement to conversion
• Continuously optimize strategies based on data insights and market trends
• Provide actionable recommendations to leadership

Skills and Abilities

• Exceptional customer service and professional demeanor
• Excellent communication skills including active listening
• Ability to act with integrity, professionalism and confidentiality
• Proficient with Microsoft Office Suite and other related software
• Solid problem-solving skills
• Excellent interpersonal and conflict resolution skills
• Excellent organizational skills and attention to detail
• Able to prioritize tasks; excellent time management skills
• Able to multitask efficiently and effectively

Qualifications

• A college degree in Marketing, Digital Marketing, Communications, Business Administration, Public Relations, Health Communication or a related field
• 5+ years of digital marketing experience, with a strong mix of strategy and execution
• Proven success using social media to drive lead generation (organic and paid)
• Experience managing multi-location or multi-state marketing initiatives
• Strong understanding of conversion funnels, campaign optimization, and digital analytics
• Experience collaborating cross-functionally and influencing without direct authority
• Prior experience managing or mentoring team members preferred

Preferred Skills

• Expertise in social media platforms (Facebook, Instagram, LinkedIn) with a proven track record of generating qualified leads
• Experience in home care, healthcare, or other regulated service industries
• Familiarity with HIPAA-compliant marketing practices
• Experience with WordPress or similar CMS platforms
• Experience with CRM systems (e.g., Salesforce, HubSpot)
• Knowledge of local SEO and multi-location marketing strategies
• Familiarity with AI tools for marketing (ChatGPT, SEMrush, etc.)

Working Conditions

• Able to read 12 point or larger type
• Must be able to hear adequately with no more than an amplifier on the phone and to speak in a manner understood by most persons
• Able to lift, bend or stoop in order to carry out above duties

Pay

$110,000.00-$125,000.00/hrly

Job Type

Full-time