Marketing Manager
ChatGPT Jobs · Irvine, CA · 3 wk ago
MarketingFull-time
Key Responsibilities
- Build unified communications strategy across customer journey
- Align communications with company goals and revenue initiatives
- Own content calendar, channel trackers, and A/B-test roadmap
- Ensure seamless handoffs between automated and human-driven outreach
- Create multi-channel communication strategies
- Write and edit content for lead nurturing, onboarding, upselling, retention, and product releases
- Build audience segments for personalization
- Collaborate with Sales, Product, Customer Success, and Revenue Operations
- Partner with Product for in-app messaging
- Own content end-to-end, including video and graphic production
- Maintain quality and creativity across channels
- Collaborate on co-branded content
- Report on KPIs across channels
- Run A/B tests to improve open rates, click-throughs, conversion, and retention
- Analyze data to surface trends and actionable insights
Qualifications
- 5+ years in marketing or communications with B2B success
- Experience in blue-collar industries (HVAC, trades, construction) strongly preferred
- Proven ability to create multi-channel communication strategies
- Deep understanding of lead nurturing, customer lifecycles, and audience segmentation
- Exceptional writing skills with an authentic, conversational voice
- Proficiency in CRM and automation platforms (HubSpot, Zapier) and A/B testing
- Exceptionally organized and detail-oriented
- Content production skills with Canva, Adobe Creative Suite, Figma, or similar
Success Measures
- Increased user activity and engagement
- Reduced account churn
- Higher email and advertising engagement
- Higher prospect-to-demo conversion rates
- Positive feedback on clarity and tone of communications
- Scalable communication processes
- Consistent content creation and shipping on schedule
Compensation & Benefits
- Competitive compensation with equity participation
- Flexible remote work
- Growth opportunities
About the role
This role targets a blue-collar HVAC audience with authentic messaging, driving customer engagement from first ad to renewal.
Requirements
Not specified
Skills
Not specified
Benefits
Not specified
Pay
Not specified
Schedule
Not specified