Marketing Manager

About the role

We're looking for a Marketing Manager to join our team. This role combines elements of marketing operations, product marketing, and execution. You'll own the systems and programs that keep our marketing engine running, while also playing a central role in bringing our product to market.

Responsibilities

• Own marketing operations end-to-end: Maintain workflows, lead scoring, contact management, segmentation, and reporting in HubSpot. Ensure marketing data is clean, attribution is accurate, and funnel metrics tell a true story. Partner with Rev Ops and Sales Ops to align systems.

• Drive conversion rate optimization across the funnel: Run structured A/B tests on website, landing pages, email, and paid channels. Identify drop-off points and implement improvements. Follow insights all the way through to implementation.

• Bring product marketing rigor to our GTM motion: Support new product launches with messaging frameworks, positioning documents, sales enablement assets, and competitive intelligence. Translate product capabilities into buyer language and keep marketing assets up to date as the product evolves.

• Build and run customer marketing programs: Own lifecycle communications for existing customers, including onboarding sequences, expansion campaigns, and retention programs. Work with Customer Success to build a customer reference pipeline and advocate program.

• Serve as the team's operational backbone: Own the marketing calendar, project tracking, and cross-functional coordination. Flag blockers, close loops, and ensure campaigns and launches land on time. Provide structure where it's missing and make sure the team has what it needs to execute.

• Use AI to accelerate output: Automate repetitive tasks, improve workflow efficiency, and help the team get more done with less. Build something new if it solves a real problem.

Requirements

• 5+ years of experience in marketing operations, with strong HubSpot proficiency.

• Experience running CRO experiments and understanding how to interpret results.

• Product marketing skills, including the ability to distill complex product capabilities into clear messaging.

• Operational mindset and tech acumen, with experience building systems and workflow efficiency.

• Strong written communication skills, able to craft customer emails, internal briefs, product one-pagers, and campaign copy.

• Analytical fluency, comfortable pulling and interpreting funnel data and building performance dashboards.

• Excellent cross-functional collaboration skills, working with Sales, Rev Ops, Product, and Customer Success.

Qualifications

• Experience in the Shopify or DTC e-commerce ecosystem.

• Hands-on experience with CRO tools.

• Familiarity with AI tools for workflow automation and content production.

• Experience using project management tools (Asana, Notion) to run a marketing team.

Benefits

• Financial Wellness 401(k) plan and equity grants for all full-time employees.

• Competitive compensation with room to grow.

• Affordable, high-quality medical, dental, and vision coverage.

• Mental health support via Headspace and Talkspace.

• Flexible PTO policy.

• 11 paid company holidays.

• Work remotely.

• One-time home office setup stipend.

• Recurring merchant shopping stipend.

• Tapcart Perks and Benefits.

Pay

This role includes a base salary, bonus, and equity as part of the total compensation package. Base salary range: $120,000-$130,000. Bonus: Up to 15% of base salary. Equity: Competitive equity package.

Schedule

The position is remote eligible in the following states: AL, AZ, CA, CO, FL, GA, IL, MA, ME, MI, NV, NJ, NY, NC, OH, OR, PA, TN, TX, UT, VA, WA.