Digital Marketing Strategist

We need to output HTML fragment with headings

for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title as heading. Must not include Job ID etc. Must preserve all substantive info, not invent or summarize away detail. Remove boilerplate (cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions). Also remove "Live the Paychex Values" maybe considered values but not a required heading; could be part of About the role? Might be considered boilerplate? It's about company values; maybe keep as part of About the role? The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. Values not explicitly listed to remove, but could be considered fluff. However we need to preserve ALL substantive information. Values could be considered substantive? Might be okay to keep as part of About the role or separate section? There's no heading for Values in allowed list; we could put under About the role as prose. We need sections: About the role (overview), Responsibilities, Qualifications (maybe combine Requirements and Qualifications?), Skills, Benefits, Pay, Schedule. The posting includes Compensation (Pay) and Benefits. No explicit Schedule info. So we should not create Schedule section because no content. Also maybe Skills section: we could extract skills from qualifications. But we have Qualifications heading allowed; we could put qualifications there. Skills maybe separate if we have distinct skills list. The qualifications include many items: Bachelor's degree, 3-5 years experience, strong data analysis skills, etc. Could treat as Qualifications. Skills could be subset but we might not need separate Skills if not distinct. The instruction: Prefer a few substantive sections over many thin ones. So we could have About the role, Responsibilities, Qualifications, Benefits, Pay. That's enough. We must not include placeholder text like "commensurate with experience". Not present. We need to preserve all substantive information: overview paragraph, responsibilities bullet list, qualifications bullet list, benefits description, compensation range. We must not include duplicated lines. There's a duplicated Bachelor's degree line appears twice in qualifications; we should keep only once? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. Duplicate lines are considered boilerplate? It says remove duplicated lines. So we should deduplicate. Also remove "Note: The benefits described apply to full-time employees..." maybe keep as part of Benefits but it's a note; it's substantive? It's a clarification; we could keep. We must not include application instructions like "If you're passionate..." maybe keep as motivational but not instruction. It's not application instruction; it's encouragement. Could keep. We must not include EEO boilerplate at end: "Paychex is an equal opportunity employer..." That's EEO boilerplate; remove. Also remove "Live the Paychex Values" maybe not boilerplate but could be considered values; but we could keep as part of About the role. Let's extract sections. About the role: The first paragraph(s) before Overview? Actually there is an introductory paragraph about Paychex reimagining etc. Then "Overview We're looking for a data-driven Paid Media & Analytics Specialist..." That's the overview. So About the role could combine the introductory paragraph and overview. We'll produce

About the role

then

with combined text. Responsibilities: list bullet points under

Responsibilities

with

• . Qualifications: list bullet points under

  Qualifications

  . Benefits:

  Benefits

  with

  describing benefits. Pay:

  Pay

  with

  containing compensation range. We must not include Schedule. Now ensure we preserve all substantive info: Let's extract details. Intro paragraph: "Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a single connected HCM platform. As Paychex and Paycor come together, we're combining innovative technology, data-driven insights, AI, and human expertise to help organizations work smarter, support their people, and achieve better business outcomes. This is an exciting time to join our team as we continue to invest in innovation, simplify client experiences, and shape the future of work. At Paychex, you'll have the opportunity to grow your career, make a meaningful impact, and be part of something bigger as One Paychex." Overview: "We're looking for a data-driven Paid Media & Analytics Specialist to own the day-to-day management of our paid advertising program in partnership with our media agency. This person will be the internal point person for a $10M+ annual paid media investment spanning Google, Meta, LinkedIn, StackAdapt, and other platforms — holding the agency accountable for performance, building the reporting that shows what's working, and translating data into recommendations that lower our cost to acquire a customer. This is an individual contributor role reporting directly into marketing leadership, ideal for someone who is as comfortable in a spreadsheet or dashboard as they are on a call pushing an agency for a clearer answer." Combine these into About the role paragraph(s). Could be two paragraphs. Responsibilities list: - Serve as the primary internal owner of the agency relationship — briefing, reviewing plans, and holding the team accountable for performance across paid search, paid social, and programmatic/display (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, StackAdapt/CM360, and emerging channels). - Manage and help optimize a $10M+ annual paid media budget in collaboration with the agency, ensuring efficient pacing, channel mix, and return on ad spend. - Build and maintain performance dashboards and reporting (HubSpot, GA4, platform-native tools) that track CAC, channel efficiency, funnel conversion, and budget pacing against goal. - Dig into campaign- and channel-level data to spot optimization opportunities and risks — creative fatigue, measurement inflation, broken tracking or conversion feeds, budget concentration — and turn findings into clear recommendations. - Partner with the agency on quarterly and annual planning, audits, and new-channel tests, and help stand up measurement as our CDP and media mix model (Google Meridian) come online. - Stay current on platform updates, betas, and best practices across all managed channels, bringing forward opportunities to test and scale. - Collaborate cross-functionally with sales, product marketing, and marketing operations to keep paid media strategy aligned with company-wide CAC reduction and growth targets. - Maintain data integrity across ad platforms, CRM, and reporting tools, flagging and resolving tracking or attribution gaps. Qualifications list (deduplicated): - Bachelor's Degree in Business, Marketing or another relatable field - Preferred (maybe we keep as "Bachelor's degree in Business, Marketing or another related field (preferred)") - 3–5 years of hands-on experience in paid media / digital advertising, in-house or agency-side, with direct platform experience across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager; programmatic/DSP experience (StackAdapt or similar) strongly preferred. - Strong data analysis skills: advanced Excel/Google Sheets required; experience building or maintaining dashboards (HubSpot, GA4, Looker, Tableau, or similar) required; SQL a plus. - Experience managing or directly contributing to paid media budgets of $5M+ annually. - Track record of managing external agency or vendor relationships and holding them accountable to KPIs. - Familiarity with AI-assisted analytics or reporting tools used to improve marketing productivity. - Working knowledge of B2B or SMB SaaS acquisition funnels and core metrics (CAC, LTV, conversion rate, ROAS). - Strong written and verbal communication skills — able to translate data into a clear point of view for non-analytics stakeholders. - Highly organized and detail-oriented, comfortable operating in a fast-paced, metrics-driven environment with shifting priorities. - Bachelor's degree in marketing, analytics, business, or a related field, or equivalent practical experience. (duplicate of first; we can keep one.) We should combine similar: maybe just one Bachelor's degree line. Benefits: "We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more. We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best. We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career. We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard. We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about. Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary." Pay: "In the spirit of pay transparency, we are excited to share that the base pay range for this position is $79,400 - $124,700 per year. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range." We might also include the encouragement line: "Not sure if you meet every requirement? At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us." This is not boilerplate; could be included maybe in About the role or as a separate note. But we have no heading for that; could add to About the role as a paragraph. We must not include application instructions like "apply". This is encouragement but not instruction to apply? It says "we still encourage you to apply." That's an application instruction? It's encouraging to apply; might be considered application instruction. The instruction says remove application instructions. So better to remove that encouragement paragraph. Also remove "Live the Paychex Values" maybe keep as part of About the role? It's values list; could be considered substantive but not required heading. Could include as a paragraph under About the role. We'll include values as part of About the role after overview. Now produce HTML. We must output only HTML fragment, no /, no markdown. Let's craft.

  About the role

  Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a single connected HCM platform. As Paychex and Paycor come together, we're combining innovative technology, data-driven insights, AI, and human expertise to help organizations work smarter, support their people, and achieve better business outcomes. This is an exciting time to join our team as we continue to invest in innovation, simplify client experiences, and shape the future of work. At Paychex, you'll have the opportunity to grow your career, make a meaningful impact, and be part of something bigger as One Paychex.

  We're looking for a data-driven Paid Media & Analytics Specialist to own the day-to-day management of our paid advertising program in partnership with our media agency. This person will be the internal point person for a $10M+ annual paid media investment spanning Google, Meta, LinkedIn, StackAdapt, and other platforms — holding the agency accountable for performance, building the reporting that shows what's working, and translating data into recommendations that lower our cost to acquire a customer. This is an individual contributor role reporting directly into marketing leadership, ideal for someone who is as comfortable in a spreadsheet or dashboard as they are on