Digital Marketing Strategist

About the Role

The Digital Marketing Strategist develops, executes, and optimizes digital marketing initiatives that support organizational goals and enhance the customer experience across multiple digital channels. This role serves as the subject matter expert for the organization's email marketing platform, managing Salesforce Marketing Cloud, audience segmentation, templates, data extensions, landing pages, and campaign execution while ensuring adherence to email marketing best practices.

Working collaboratively with marketing, creative, content, and digital teams, the Digital Marketing Strategist develops and supports integrated marketing campaigns across email, search, social media, display, video, and web channels. The role also supports CRM administration, campaign analytics, lead management, and marketing automation while maintaining microsites, campaign pages, and front-end web content using HTML and CSS.

The ideal candidate is a strategic and data-driven digital marketing professional with experience in marketing automation, CRM systems, web technologies, analytics, and cross-functional project management. This individual thrives in a fast-paced environment, effectively manages multiple priorities, communicates with a wide range of stakeholders, and continuously seeks opportunities to improve campaign performance, user experience, and digital engagement.

Responsibilities

• Support digital advertising and promotional activities across a variety of platforms including search, social, display, and video.
• Collaborate with team members in the creation of campaign assets including design, copy, landing pages, and interactive components.
• Coordinate with the marketing, content, creative, and digital teams to build campaigns.
• Develop microsites and campaign pages in the CRM system(s).
• Manage external email and list vendors and agencies.
• Manage the email and process workflow across several marketing teams and track progress through Workfront.
• Use proven understanding of UX, IA, and email best practices to create effective templates.
• Understand and manage the Invoca call tracking and reporting systems.
• Measure, track, and report the effectiveness of campaigns using CRM, Google Analytics, and vendor tools.
• Integrate campaigns with internal systems, data sources, and tracking.
• Operate as part of a larger digital team to overlap and backfill in the areas of web maintenance, troubleshooting, analytics, and reporting.
• Stay current on new technologies and recommend and plan for content enhancements to the system.
• Communicate clearly to express thoughts and ideas.
• Manage multiple projects effectively.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree required.
• Minimum of 3 years of experience in the digital space.
• Two years of email platform management or email marketing campaigns preferred; similar experience in the web or analytics space may qualify.
• Strong understanding of HTML and CSS required.
• Excellent writing and communications skills.

Preferred Qualifications

• 5 to 7 years of experience.
• Technical skills: Google Ads, Google Analytics, Meta (preferred), Salesforce Marketing Cloud Certification (preferred), additional Google certifications (preferred).

Physical Demands

This is primarily a sedentary job involving extensive use of desktop computers. The job occasionally requires traveling some distance to attend meetings and programs.

Pay

$65,208.00 - $93,161.00 annually. Individual compensation will be determined by the selected candidate's qualifications, previous work experience, and/or education.

Benefits

• Comprehensive Benefits Package: Medical, Dental, and Vision Insurance
• Paid Time Off, Long-term and Short-term Disability, Retirement Savings
• Health Savings Plans and Flexible Spending Accounts
• Certification and education support
• Generous Paid Time Off

UVA Health is a world-class Magnet Recognized academic medical center and health system with a level 1 trauma center. The 2023-2024 U.S. News & World Report “Best Hospitals” guide rates UVA Health University Medical Center as “High Performing” in 5 adult specialties and 14 conditions/procedures. We are one of 70 National Cancer Institute designated cancer centers. UVA Health Children’s is named by 2023-2024 U.S. News & World Report as the best children's hospital in Virginia with 9 specialties ranked among the best in the nation. Our footprint also encompasses 3 community hospitals and an integrated network of primary and specialty care clinics throughout Charlottesville, Culpeper, Northern Virginia, and beyond.