Digital Marketing Specialist, Social Commerce

About the role

Crocs, Inc. is seeking a Digital Marketplace Specialist – Social Commerce to support the North America business. The role focuses on scaling the Creator affiliate engine and driving performance across TikTok Shop.

Responsibilities

• Own execution of Social Commerce campaigns for North America, with a focus on Creator affiliate performance and revenue growth
• Manage TikTok Shop agency (TSP) operations, including creator sourcing, activation, and performance against targets
• Drive Top Creator engagement, including onboarding, relationship management, and activation of high-impact partners
• Monitor and optimize affiliate performance across content output, conversion, and GMV contribution
• Scale creator output and quality through testing, Voice of Creator insights, and targeted contests/incentives
• Stay current on TikTok Shop trends, creator ecosystem dynamics, and competitive activity to inform execution
• Manage multiple priorities with strong execution discipline, timely escalation of risks, and focus on delivering against business targets

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• At least 2+ years of experience in Influencer Marketing, Affiliate, Social Commerce, or creator-led campaign execution
• Strong understanding of TikTok Shop and Creator affiliate ecosystems, including creator engagement and performance drivers
• Experience managing agencies, creator partnerships, or external vendors in a fast-paced environment
• Comfortable synthesizing business trends and campaign insights to optimize GMV and revenue growth
• Organizational and project management skills with the ability to manage multiple priorities simultaneously
• Collaborative, proactive, and execution-focused mindset with strong cross-functional communication skills

Qualifications

• Must have a Bachelor’s degree in Marketing, Communications, Business, or related field
• At least 2+ years of experience in Influencer Marketing, Affiliate, Social Commerce, or creator-led campaign execution
• Strong understanding of TikTok Shop and Creator affiliate ecosystems, including creator engagement and performance drivers
• Experience managing agencies, creator partnerships, or external vendors in a fast-paced environment
• Comfortable synthesizing business trends and campaign insights to optimize GMV and revenue growth
• Organizational and project management skills with the ability to manage multiple priorities simultaneously
• Collaborative, proactive, and execution-focused mindset with strong cross-functional communication skills

Skills

• Strong understanding of TikTok Shop and Creator affiliate ecosystems
• Experience managing agencies, creator partnerships, or external vendors
• Ability to manage multiple priorities with strong execution discipline
• Comfortable synthesizing business trends and campaign insights

Benefits

• Medical, dental, and vision coverage
• Life and AD&D insurance
• Short and long-term disability coverage
• Paid time off
• Employee assistance program
• Participation in a 401k program that includes company match
• Additional voluntary benefits

Pay

$65,000 - $80,000 Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

Schedule

This role has been aligned to the Collaborator persona. The Company participates in E-Verify. This position is eligible to participate in a company incentive program. This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits. The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.