Digital Commerce Marketing Specialist

Description

We are seeking a Digital Commerce Marketing Specialist to support the launch, adoption, and ongoing growth of our eCommerce channel. This role will play a key part in executing digital marketing initiatives, supporting product and content launches, and helping drive customer engagement and conversion across the eCommerce platform. The position will work closely with Corporate IT (eCommerce channel owner), the eCommerce Product Marketing Manager, and cross-functional stakeholders across marketing, product management, customer service, and operations to ensure successful rollout and continuous optimization of the eCommerce experience.

Key Responsibilities

• Go-to-Market Support
  • Support launch and rollout activities for the eCommerce platform and new digital capabilities
  • Coordinate go-to-market execution across marketing, IT, product management, and regional stakeholders
  • Aid in campaign planning, launch timelines, promotional activities, and customer communications
  • Support customer onboarding and adoption initiatives for the eCommerce channel
• Digital Marketing & Channel Growth
  • Execute digital marketing campaigns to drive awareness, traffic, engagement, and conversion
  • Support SEO, email marketing, digital content, paid campaigns, and promotional activities
  • Monitor website performance, campaign metrics, and customer engagement data
  • Identify opportunities to improve user experience, conversion, and digital channel performance
• Website & Content Coordination
  • Support ongoing website content updates and product merchandising activities
  • Coordinate with internal teams to ensure accurate product information, imagery, and promotional content
  • Help maintain consistency with corporate branding and marketing guidelines
  • Support product launches, seasonal campaigns, and regional content needs
• Cross-Functional Collaboration
  • Partner closely with Corporate IT on platform enhancements, issue resolution, and testing activities
  • Work with the eCommerce Product Marketing Manager to align business priorities and customer messaging
  • Coordinate with internal stakeholders to gather requirements and support execution of digital initiatives
  • Aid in reporting, dashboards, and business reviews related to eCommerce performance

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Digital Commerce, or related field
• 2-5 years of experience in digital marketing, eCommerce, or channel marketing
• Familiarity with eCommerce platforms, CMS tools, and digital analytics
• Strong organizational and project coordination skills
• Excellent communication and collaboration skills

Preferred Qualifications

• Experience working with B2B eCommerce platforms
• Knowledge of SEO, email marketing, and digital campaign analytics
• Familiarity with product information management (PIM) or digital asset management systems
• Experience supporting go-to-market launches or digital transformation initiatives