Digital Marketing Specialist

About the role

The Digital Marketing Specialist is responsible for executing and managing YMCA marketing efforts across email, website, and digital platforms. This role ensures timely, accurate, and strategic deployment of content and campaigns that drive engagement, participation, and conversion.

Responsibilities

• Email Marketing - Own the build, scheduling, and deployment of association-wide emails, newsletters, and internal communications. Ensure accuracy, segmentation, and timely delivery of all email communication.
• Website Management - Maintain website content, ensuring accuracy, usability, and alignment with marketing campaigns. Support landing page updates and optimization for campaign performance.
• Social Media - Create day-to-day program and promotional content based on input from marketing managers, ensuring accuracy, clarity, and alignment with YMCA brand standards. Schedule content across platforms using Loomly (or similar tool). Coordinate posting timelines with Content Strategist.
• Digital Performance & Optimization - Support conversion goals for membership, programs, and registrations. Monitor and optimize email performance (open rates, click-throughs, conversions). Assist in improving user experience across website and landing pages.
• Analytics & Reporting - Track basic performance metrics (email, web traffic, engagement). Assist with Google Analytics and reporting as needed.

Qualifications

• Bachelor’s degree in Communications, Digital Marketing, Marketing or a related field is required (or equivalent experience).
• One to three (1–3) years of experience in digital marketing, content execution, and campaign management; nonprofit or community-focused experience preferred.
• Strong writing, editing, and proofreading skills with close attention to detail.
• Experience executing content across digital platforms, including email, website, and social media.
• Strong understanding of social media platforms (Facebook, Instagram, YouTube, TikTok) and best practices for posts, stories, and short-form video.
• Proficiency in Canva and/or Adobe Creative Suite and familiarity with social media scheduling tools (e.g., Loomly).
• Experience with email marketing platforms and website content management systems.
• Familiarity with Google Analytics; experience with Google Tag Manager preferred.
• Highly organized with the ability to manage multiple projects and deadlines in a fast-paced, execution-driven environment.
• Strong project management, problem-solving, and critical thinking skills.
• Technical aptitude with the ability to quickly learn new tools and systems.
• Self-starter who can work independently while collaborating effectively with cross-functional teams.
• Strong interpersonal and communication skills, with the ability to support internal stakeholders and contribute to team initiatives.
• Team-oriented with a strong commitment to the YMCA’s mission, community impact, and member experience.

Physical Demands

• Sitting for long periods
• Ability to hear
• Ability to see
• Ability to speak
• Ability to type
• Ability to lift 20 pounds
• Ability to transport from various sites

Work Environment

• Noise level = moderate
• Exposure to electrical/mechanical mechanisms

Essential Functions

• Own the build, scheduling, and deployment of association-wide emails, newsletters, and internal communications. Ensure accuracy, segmentation, and timely delivery of all email communication.
• Maintain and manage the master email calendar.
• Support landing page updates and optimization for campaign performance.
• Create day-to-day program and promotional content based on input from marketing managers, ensuring accuracy, clarity, and alignment with YMCA brand standards. Schedule content across platforms using Loomly (or similar tool). Coordinate posting timelines with Content Strategist.
• Support conversion goals for membership, programs, and registrations. Monitor and optimize email performance (open rates, click-throughs, conversions). Assist in improving user experience across website and landing pages.
• Track basic performance metrics (email, web traffic, engagement). Assist with Google Analytics and reporting as needed.

Organization & Asset Management

• Maintain files in an organized and logical manner using the YMCA’s digital asset management system. Ensure content and assets are easily accessible for team collaboration.

Additional Expectations

• Manage multiple projects and deadlines in a fast-paced environment.
• Work occasional evenings and weekends for events, program coverage, and time-sensitive communications (including inclement weather updates).
• Uphold the mission of the YMCA and demonstrate behaviors that reflect a determined, nurturing, genuine, hopeful, and welcoming nature.
• Foster a culture of inclusivity, collaboration, and community engagement.