Digital Marketing Specialist

About the role

Vital is seeking a dynamic and detail-oriented Digital Marketing Specialist to join our Portsmouth, NH office. This role offers the opportunity to work directly with clients, strategize, and execute digital marketing projects.

Responsibilities

• Work with account managers, project managers, and strategists to scope and plan digital marketing projects.
• Deliver marketing project briefs that drive results.
• Present project briefs clearly to both internal team members and clients.
• Adhere to Vital's core values: Client Advocates, Marketing Nerds, Humble, High Standards, Supportive Teammates.
• Rapidly learn our marketing and creative services software systems, including Google Analytics, WordPress, Google Tag Manager, Magento, HubSpot, Salesforce, Moz, SEMRush, aHrefs, Hotjar, OptinMonster, MailChimp, Gather Content, JIRA, and more.
• Manage and execute multiple complex projects simultaneously.
• Be organized, a great multi-tasker, and possess exceptional time management and communication skills.
• Have a strong understanding of digital marketing and website-building related terms and strategies.
• Have proficiency in Google Suite, particularly Google Docs, Sheets, and Slides.
• Have a working knowledge of Google Analytics and its ability to track and measure performance.
• Have knowledge of marketing automation tools like HubSpot, Pardot, Marketo, Campaign Monitor, and other inbound marketing tools like Moz, HotJar, SEMRush, Sprout Social, Zapier, CallRail, MailChimp, and Opt-In Monster.
• Have experience with quality testing websites and effectively documenting issues.
• Be familiar with JIRA and Gather Content.

Requirements

• 2+ years of relevant experience in digital marketing.
• Experience in SEO, CRO, email marketing, link building, and paid ads.
• Ability to earn certifications in SEO, CRO, email, link building, and paid ads.
• Inbound marketing certification (HubSpot).
• Comfortable with WordPress.
• Knowledge of marketing automation tools.
• Experience with quality testing websites.

Qualifications

• Excellent time management and communication skills.
• A fast-thinking, logical, and analytical mind.
• An organized and multi-talented individual.
• A humble, down-to-earth attitude.
• The ability to take ownership of tasks and complete them.
• The flexibility to respond to changing deadlines and priorities.
• A process-focused individual.
• A reliable team player who can collaborate and work closely with a vibrant and creative team.

Skills

• SEO
• CRO
• Email marketing
• Link building
• Paid ads
• Inbound marketing
• Google Analytics
• Marketing automation tools
• Quality testing websites

Benefits

• Competitive salary range of $50k - $80k.
• Fun and fast-paced environment.
• 90-day training checklist to guide education early on.
• The ability to directly see how your work impacts client businesses.
• Detailed reporting to measure success.

Pay

$50k - $80k

Schedule

Full-time