Digital Marketing Specialist

Position Summary

The Digital Marketing Specialist is responsible for supporting and executing the company's digital marketing strategy across multiple home service brands. This position manages and optimizes digital marketing channels, including company websites, search engine optimization (SEO), pay-per-click (PPC) advertising, local search listings, and digital lead generation initiatives. The role analyzes campaign performance, identifies opportunities for improvement, and implements strategies to increase website traffic, generate qualified leads, improve conversion rates, and support business growth.

What You'll Do

• Manage and optimize WordPress websites and landing pages.
• Execute SEO strategies to improve organic search rankings and local visibility.
• Manage Google Ads campaigns to maximize lead generation and ROI.
• Optimize Google Business Profiles and support local search initiatives.
• Track campaign performance using Google Analytics and provide actionable insights.
• Collaborate with the Marketing team on digital and social media campaigns.

What We're Looking For

• 3+ years of digital marketing experience.
• Experience with WordPress, SEO, Google Ads, and Google Analytics.
• Strong analytical, organizational, and communication skills.
• Experience with Google Business Profiles, Local Service Ads, ServiceTitan, or the home services industry is a plus.

Pay

This is a remote position. Candidates must reside within a one-hour drive of our Camp Hill, PA office to attend occasional in-person meetings.

Schedule

This is a remote position.