Digital Marketing Specialist

Responsibilities

• Plan, execute, and optimize multi-channel campaigns across email, paid search, social media, and display advertising
• Develop lead-generation programs
• Manage email lists and workflows in HubSpot
• Create effective landing pages
• Collaborate with sales to align campaigns with business targets
• Maintain and monitor performance metrics
• Conduct A/B testing
• Support SEO initiatives
• Manage paid media budgets for optimal ROI

Qualifications

• Proven experience in digital marketing with a focus on lead generation
• Strong proficiency in HubSpot or similar platforms
• Understanding of B2B and manufacturing markets
• Excellent communication, organizational skills, and the ability to analyze data and optimize campaigns
• A degree in Marketing, Business, or related fields preferred