Digital Marketing Specialist

Duties And Responsibilities

• Assist in execution of digital content distribution initiatives across website, email, organic social media, paid media, and third-party publishing platforms in alignment with established digital marketing strategies
• Collaborate with business development, communications, marketing operations, and practice groups to execute integrated digital marketing campaigns that support firm visibility, lawyer profile-raising, client engagement, and business development objectives
• Campaign timelines, assets, approvals, and deployment schedules to ensure timely execution
• Organize the firm’s organic social content calendar in Sprout Social as directed, drafting posts and routing for approval across the appropriate timelines
• Build, test, and deploy email marketing campaigns, ensuring accuracy across content, links, audience segmentation, and tracking parameters
• Maintain email templates, monitor performance against established KPIs, and support ongoing optimization efforts through A/B testing and performance analysis
• Build, launch, and monitor paid media campaigns across approved digital advertising channels, ensuring accuracy in audience targeting, campaign setup, tracking parameters, budgets, and creative assets
• Monitor paid media performance against established KPIs and support ongoing optimization efforts through audience targeting refinements, budget pacing, creative testing, and performance analysis
• Leverage AI-enabled tools and automation platforms, as directed, to support campaign execution, reporting, and operational efficiency
• Manage website content via RubyLaw CMS, creating new web pages and editing existing pages as requested
• Aid in implementing website SEO best practices, including metadata updates, content tagging, and page optimization
• Support website content audits and quality assurance reviews to ensure accuracy, consistency, and adherence to firm standards
• Coordinate website updates with external vendors and internal stakeholders as needed

Digital Engagement Reporting

• Prepare recurring digital marketing reports summarizing overall website, organic social media, paid media, and email marketing KPI performance
• Develop and maintain dashboards that provide stakeholders with visibility into campaign performance and audience engagement
• Monitor website performance and report on traffic, campaign attribution, and SEO/GEO performance

Benefits

This includes, but is not limited to, the following competitive starting pay and annual discretionary bonus and raise eligibility:

• Generous paid time off benefits (vacation, personal days, holidays, and sick leave)
• Firm paid short and long-term disability, plus life and accident insurance
• 401(k) Profit Sharing Plan and Cash Balance Retirement Plan with generous employer contributions (please ask for further details re: eligibility requirements)
• Comprehensive medical, dental, and vision insurance options
• Firm paid comprehensive Employee Assistance Program (EAP)
• Student loan refinancing discounts
• Fitness/Gym dues reimbursement program