Digital Marketing Specialist

SofterWare is a mission-driven technology company dedicated to empowering nonprofits to achieve their goals through innovative software solutions. Recognized repeatedly as a Philadelphia Inquirer Top Workplace, SofterWare specializes in building software-as-a-service (SaaS) products that support the growth and sustainability of nonprofit organizations. Our flagship product, DonorPerfect, is utilized by over 10,000 organizations worldwide to leverage donor data, launch impactful fundraising campaigns, and strengthen community engagement. Our commitment to innovation, data-driven strategies, and fostering a positive workplace culture makes us a leader in the nonprofit technology space.

About the role

The Digital Marketing Specialist at SofterWare plays a vital role in driving customer acquisition and revenue growth through the execution, management, and optimization of paid digital advertising campaigns. This position involves managing day-to-day paid media operations across multiple platforms including search engines, social media, and external advertising partners. The specialist collaborates closely with the Digital Marketing & SEO Manager and Senior Digital Growth & Analytics Manager to analyze performance data, identify opportunities for improvement, and enhance campaign effectiveness. The role requires a strategic mindset, analytical skills, and a keen eye for detail to ensure campaigns are optimized for maximum ROI while maintaining accurate tracking and organized processes.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• 3-5+ years of hands-on experience managing paid media campaigns across Google Ads, Microsoft Ads, and major social advertising platforms
• Proficiency with Google Ads, Microsoft Ads, LinkedIn Campaign Manager, and Meta Ads Manager
• Working knowledge of GA4 and digital campaign measurement tools
• Strong understanding of UTM tracking, tagging standards, and campaign attribution
• Experience with Pardot and Salesforce is preferred
• Proficiency in spreadsheet tools for campaign reporting, analysis, and budget management
• Excellent analytical, organizational, and communication skills
• Ability to manage multiple campaigns, priorities, and deadlines simultaneously

Responsibilities

• Build, manage, and optimize paid search campaigns on Google Ads and Microsoft Ads, including keyword strategy, bidding, ad copy, and budget pacing
• Conduct ongoing A/B testing of ad copy and landing pages to improve click-through and conversion rates
• Monitor daily campaign health, flag anomalies, adjust bids, and resolve disapprovals or tracking issues
• Maintain organized campaign architecture and consistent naming conventions across accounts
• Develop and manage paid social campaigns across LinkedIn, Meta, and other relevant platforms
• Utilize CRM data and target account lists from Salesforce to develop audiences and engage prospects
• Upload and implement campaign assets, ensuring compliance with creative specifications and tracking parameters
• Track campaign pacing, reach, frequency, and performance metrics, making adjustments as needed
• Coordinate the delivery of advertising assets for industry publications and external media placements
• Manage tracking, submission deadlines, and verify that placements are live and properly tracked
• Maintain an organized asset library and delivery logs for external advertising efforts
• Monitor and report on campaign performance metrics such as impressions, clicks, CTR, CPC, CPL, and conversions
• Use Salesforce and campaign data to evaluate contribution to pipeline development and revenue
• Identify optimization opportunities and provide data-driven recommendations for campaign improvements
• Ensure accurate attribution and tracking of paid media traffic to Pardot forms, Salesforce campaigns, and related systems
• Collaborate with Marketing Operations to verify lead routing and reporting processes, resolving attribution gaps or tracking issues
• Execute campaign strategies as established by senior marketing team members
• Share insights, performance data, and recommendations to improve ongoing campaigns and workflows
• Stay updated on advertising platform changes, algorithm updates, and industry best practices

Benefits

• Competitive base salary with quarterly incentive bonuses and monthly profit-sharing
• Comprehensive health coverage including medical, dental, and vision plans
• Pre-tax dependent coverage and voluntary benefits
• Paid time off, volunteer days, and parental/military leave
• 401(k) plan with employer match and profit sharing
• Short-term disability insurance
• Employee Assistance Program and wellness initiatives