Digital Marketing Specialist

Responsibilities

• Build and manage LinkedIn marketing activities, including writing posts, scheduling content, and encouraging audience interaction.
• Produce digital marketing materials for multiple channels that strengthen brand awareness and support lead generation efforts.
• Learn the functionality of a newly introduced cost calculator tool and convert its value into clear, audience-focused messaging.
• Create, edit, and refine video content for use in online promotions, campaigns, and broader digital outreach.
• Update and maintain website pages in WordPress, ensuring content remains accurate, engaging, and visually effective.
• Design marketing assets using Adobe Creative Suite and apply AI-enabled tools to enhance content and video production workflows.
• Contribute to preparation for the Label Expo trade show by developing promotional materials, press content, and pre-event awareness campaigns.
• Take ownership of marketing ideas from planning through launch, helping establish foundational processes in a startup setting.

Requirements

• At least 3 years of experience in digital marketing, preferably within a B2B or growth-focused environment.
• Demonstrated ability to create content for LinkedIn and other digital channels with a strong understanding of audience engagement.
• Hands-on experience with WordPress for website content management and updates.
• Proficiency with Adobe Creative Suite and familiarity with AI-based tools used for content or video creation.
• Experience producing digital video assets for marketing campaigns.
• Knowledge of campaign measurement tools such as Google Analytics, along with exposure to paid platforms including Google Ads or LinkedIn Ads.
• Background in email marketing, campaign targeting, or CRM-driven outreach, with Salesforce Marketing Cloud experience considered valuable.
• Ability to work proactively, respond well to feedback, and thrive in a fast-paced small-team environment.

Qualifications

Commensurate with experience.

Skills

• Strong digital storytelling skills
• Comfort working independently
• The ability to turn product features into clear, effective marketing content

Benefits

Commensurate with experience.

Pay

Commensurate with experience.

Schedule

Long-term Contract position with potential for hybrid arrangement.