Digital Marketing Operations Manager

Chicago-Based | On-Site The Role Midwest Express Clinic is seeking a highly organized, hands-on Digital Marketing Operations Manager to support the execution, oversight, and continued improvement of our digital marketing programs. This role combines paid media execution, campaign auditing, creative coordination, social media oversight, spend monitoring, agency and vendor management, and marketing project management. The ideal candidate is comfortable working directly inside digital advertising platforms, reviewing campaign performance, coordinating creative assets, monitoring organic social media activity, and managing multiple priorities simultaneously. This person will work cross-functionally with internal stakeholders and external partners to ensure marketing initiatives are executed accurately, consistently, and on time. This is not a purely strategic or administrative position. The successful candidate will be expected to actively manage marketing execution, identify issues, recommend improvements, and keep projects moving from concept through completion. What You’ll Own Digital Campaign Execution Support the day-to-day execution of paid and organic digital marketing campaignsBuild, manage, and review campaigns across Google Ads and Meta Ads ManagerEnsure campaigns launch accurately, on time, and in alignment with established objectivesReview campaign structure, targeting, audiences, geographic settings, creative, placements, and budget pacingConduct regular account and campaign audits to identify errors, inefficiencies, wasted spend, and opportunitiesMonitor conversion tracking, pixels, tags, and platform configurationsTranslate performance reporting into practical recommendations and tactical adjustmentsProactively identify new tests, tactics, and opportunities for improvementConfirm that approved campaign changes are implemented correctly Social Media Oversight Oversee the execution and consistency of organic social media activity across relevant platformsReview social media calendars, planned posts, creative assets, captions, and campaign messagingEnsure social content aligns with brand standards, business priorities, and established objectivesIdentify timely trends, educational topics, community stories, and content opportunitiesProvide feedback on content quality, messaging, platform fit, and performance potentialMonitor social media performance, including reach, engagement, views, clicks, shares, and follower growthRecommend adjustments based on audience response and platform performanceCoordinate with internal stakeholders and external partners to obtain needed information, approvals, photos, videos, or other assetsHelp maintain a consistent, professional, and locally relevant digital presenceMonitor comments, messages, mentions, and audience sentiment, escalating concerns when appropriate Creative Coordination Manage creative projects from initial request through briefing, production, review, approval, and final deliveryPrepare clear creative briefs that communicate objectives, audiences, messaging, formats, and deadlinesCoordinate revisions between internal stakeholders, agencies, designers, and vendorsReview creative materials for accuracy, quality, brand consistency, compliance, and platform requirementsProvide constructive feedback on creative concepts and executionsConfirm that final assets are delivered in the correct formats and used in the intended campaignsMaintain an organized library of approved creative assetsIdentify opportunities to refresh, test, or repurpose existing creative across marketing channelsHelp ensure there is sufficient creative variety to support testing and campaign optimization Agency and Vendor Coordination Serve as an internal point of contact for marketing agencies, vendors, and external partnersTrack deliverables, deadlines, campaign launches, and open action itemsCoordinate recurring meetings and follow-up communicationsReview reporting and ensure agreed-upon initiatives are completed accurately and on timeIdentify missed deadlines, execution issues, reporting discrepancies, or unclear recommendationsMaintain documentation of decisions, responsibilities, deadlines, and next stepsEscalate significant issues when leadership involvement is neededSupport vendor onboarding, invoice review, and related administrative processes Spend Monitoring and Reporting Monitor marketing spending and campaign pacing across active initiativesIdentify unexpected spending, underspending, overspending, or incorrectly allocated budgetsReview invoices and maintain accurate expense trackingMaintain marketing dashboards, project trackers, and KPI scorecardsPrepare clear and concise performance updatesHelp ensure reporting is accurate, consistent, and delivered on timePartner with other departments on budgeting, forecasting, and deeper performance analysis Marketing Project Management Maintain centralized marketing calendars and project trackersCoordinate multiple initiatives, locations, stakeholders, and deadlines simultaneouslyFollow up proactively to keep projects movingIdentify missing approvals, delayed creative, tracking issues, and potential roadblocksCommunicate status updates clearly and flag items requiring attentionCreate repeatable processes that improve organization, visibility, and executionHelp reduce the need for day-to-day oversight from senior leadership Qualifications Required Bachelor’s degree in Marketing, Communications, Business, or a related fieldThree or more years of relevant experience in digital marketing, paid media, marketing operations, or campaign executionHands-on experience building, managing, and auditing campaigns in Google Ads and Meta Ads ManagerExperience reviewing campaign structure, targeting, creative, conversion tracking, and budget pacingExperience overseeing or coordinating organic social media programsStrong understanding of social media platforms, content formats, audience engagement, and performance metricsAbility to review creative briefs, campaign messaging, social media content, and marketing assetsExperience coordinating photos, videos, graphics, and other creative deliverablesFamiliarity with pixels, tags, conversion events, attribution, and campaign trackingExperience working with marketing agencies, vendors, or external partnersExperience managing multiple projects and priorities simultaneouslyStrong organizational skills, attention to detail, and follow-throughAbility to identify problems and recommend practical solutionsExcellent written and verbal communication skillsProficiency with Microsoft Excel and PowerPointAbility to work independently in a fast-paced environmentAbility to work on-site in Chicago Preferred Healthcare, multi-site retail, franchise, or consumer-services experienceExperience supporting marketing across multiple physical locationsExperience overseeing social media for a multi-location or consumer-facing organizationExperience reviewing short-form video and social media creativeFamiliarity with Google Analytics 4, Google Tag Manager, or similar reporting toolsFamiliarity with Canva, Adobe Creative Suite, CapCut, or similar creative platformsExperience with influencer, creator, community, or employee-generated content programsFamiliarity with programmatic advertising or additional digital advertising platformsExperience using project management softwareExperience using AI tools to improve marketing execution, reporting, quality control, or workflow efficiency What Success Looks Like A Successful Digital Marketing Operations Manager Will Improve visibility and accountability across active marketing initiativesEnsure campaigns and creative deliverables are completed accurately and on timeStrengthen the consistency and quality of digital and social media executionIdentify campaign issues and improvement opportunities proactivelyProvide useful feedback on creative and social media performanceMaintain accurate spend, project, and performance trackingImprove coordination between internal stakeholders and external partnersCreate scalable processes that improve marketing organization and executionProvide leadership with clear and dependable marketing updatesOperate independently while knowing when an issue should be escalated Powered by JazzHR