Digital Marketing Operations Manager

Key Duties and Responsibilities

• CRM and System Administration: Serves as the internal administrator for the CRM, ensuring data accuracy, and keeps account/contact records clean.
• CRM Utilization: Ensures all users are active and provides training as needed.
• CRM workflow automation: Builds and maintains workflows, email templates, and automated alerts within Zoho to support the growth teams.
• CRM reporting and analytics: Generates regular and customized pipeline reports. Utilizes data analytics and market research to assess campaign performance and make data-driven recommendations for optimization. Provides backend support and analytics for email campaign tools such as ZeroBounce, Apollo, Zoho Campaigns, Seamless.io and more.
• Website Operations and Analytics: Maintains standard dashboards to monitor weekly and monthly website traffic, user behavior, and lead-generation trends; packages into clean reports for leadership.
• Technical website SEO maintenance: Runs regular site audits to identify and fix foundational website backend issues such as broken links, slow loading pages, indexing errors, missing metadata, etc.
• Website Tag and Pixel Management: Implements and manages tracking tags, tracking pixels, and UTM parameters.
• Basic website content uploads: Handles the backend publishing of finalized blogs and landing pages, all while ensuring maximized SEO configuration.
• Website Asset Utilization: Monitors and reports how website visitors interact with the site. Manages and maintains the practices’ LinkedIn page, manages content, provides analytics.
• Operational support to the sales and marketing team as directed.

Education and Experience

• Bachelor’s degree in marketing, Business Administration, or related field.
• Minimum of 5 years of experience in marketing, preferably within the healthcare or related industry.
• Proven track record of successfully managing marketing campaigns and initiatives.
• Strong understanding of post-acute care and ACO models is highly advantageous.
• Proficiency in digital marketing tools, analytics platforms, and CRM software.
• Excellent communication, interpersonal, and leadership skills.
• Ability to multitask, prioritize, and work effectively in a fast-paced environment.

Essential Skills and Abilities

• Thrives in an unstructured, start-up environment.
• Self-starter that can work independently and collaboratively, prioritize tasks, and has initiative and excitement to take on unfamiliar tasks.
• Advanced knowledge of word processing, graphic presentation, and computer software related to specific tasks.
• Demonstrated excellent computer and word processing skills.
• Flexible, well organized, resourceful, and detail-oriented.
• Excellent judgment in handling confidential and sensitive information.
• Ability to work independently, set priorities, and handle multiple tasks with a high level of efficiency.
• Establishing and maintaining cooperative working relationships with others.
• Ability to work across locations and time zones.

Core Competencies

• Instills trust.
• Customer focus.
• Manages ambiguity.
• Collaborates.
• Drives results.