Digital Marketing Operations Manager

We need to output HTML fragment with sections: h3 headings for sections present: About the role? Actually the posting includes description, responsibilities, requirements, qualifications, skills, benefits, pay, schedule. We need to include sections only if posting has real specific content. Let's parse. Content: - Intro paragraph about role: "The Digital Marketing Operations Manager owns the functionality and performance..." That's prose. - "IDEAL CANDIDATE:" then description. - "Key Responsibilities" with subheadings: WEBSITE AND MARKETING TECHNOLOGY, CUSTOMER JOURNEY, REPORTING/ANALYTICS, MANAGEMENT, Other Duties. - Then "Skills, Knowledge and Expertise" list. - Then "OTHER QUALIFICATIONS:" list. - Then "Benefits" list. - Then "About About Instant Impact" description (company about). That's not part of role but could be "About the company"? Not requested heading but we could treat as "About the company"? The instruction says use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should map content to those headings. We have: - About the role: could be the introductory paragraph(s) describing role and ideal candidate? Probably combine. - Responsibilities: the Key Responsibilities section. - Requirements: maybe the "Skills, Knowledge and Expertise" and "OTHER QUALIFICATIONS" could be requirements/qualifications. - Qualifications: maybe education etc. - Skills: maybe the skills list. But we need to avoid duplication. We can combine similar. We need to output only HTML fragment, no extra. We must not repeat job title as heading. We must not include Job ID etc. We must remove boilerplate like cookie/navigation/legal/EEO etc. There's none. We must not include application instructions. We must not include Pay/Schedule/Benefits unless posting actually states them. Benefits are stated: "Competitive Salary Bonus Medical/Dental/Vision/Life Insurance PTO Employee Discount". So we can include Benefits section. Pay: not specified beyond "Competitive Salary Bonus". That's vague but maybe considered pay? The instruction: never create Pay/Schedule/Benefits sections unless posting actually states them. It does state Competitive Salary Bonus, which is pay info. So we could include Pay section with that line. However "Competitive Salary Bonus" is vague but it's stated. We'll include Pay. Schedule: not stated, so omit. Now we need to use

for section headings. We need

• for any list of duties/requirements/benefits, and

  for prose. We need to preserve all substantive information. We need to avoid filler like "commensurate with experience". Not present. We need to avoid duplication. Let's extract sections: About the role: Could combine the initial paragraph and IDEAL CANDIDATE description. Paragraph: "The Digital Marketing Operations Manager owns the functionality and performance of the company’s website, connected apps and other marketing technology platforms, ensuring their performance is aligned with business goals. This includes all supporting e-commerce across multiple websites and online channels (B2B and Direct-to-Consumer). Additionally, they will lead all reporting and analytics from digital marketing platforms and consistently find ways to improve performance and meet business goals defined by the team and company leadership." IDEAL CANDIDATE: "The ideal candidate loves how technology boosts marketing, sales and ecommerce performance. They will have an excellent grasp of how technology relates to customer journeys and business objectives. On day one, they will be able to employ their hands-on expertise in BigCommerce or Shopify and the platform’s functionality and performance. They will also be experts in marketing technology ranging from onsite apps to email and other automated marketing tools. And finally, they will be an excellent communicator and project manager so they can guide their direct reports and be extremely collaborative with other teams and marketing personnel on projects of all sizes." We can combine into a couple paragraphs. Responsibilities: list under Key Responsibilities with subheadings. We need to output as a list? The instruction: Use

  • for any list of duties/requirements/benefits. So we should turn each duty into list items. Could group by subheading but still list. Let's extract duties: WEBSITE AND MARKETING TECHNOLOGY: - Own website(s) functionality and marketing technology that facilitates revenue growth and healthy KPIs to support that growth. - Lead the evaluation, planning, scheduling, deployment, execution, and maintenance of all site functionality and marketing technology. - Takes responsibility for uptime of all marketing platforms and works with others, when needed, to ensure systems are not failing and customers have a seamless experience. - Serve as the main liaison and sometimes project manager between departments for ensuring integration of major marketing technology platforms with other company systems and processes. CUSTOMER JOURNEY: - Take ownership of digital customer journeys (both B2B and Direct-to-Consumer) - Bring opportunities to the group to improve customer journey and revenue growth - Align digital marketing touchpoints to how/when/where customers are acquired and track success/failure along the customer journey. - Understand and implement personalization and segmentation without site and email platforms - Communicate clearly what is possible to internal teams and customers, when needed REPORTING/ANALYTICS: - Own major KPIs as well as related metrics for all websites, website apps and other 3rd party platforms, including collection, analysis and recommendations for improvement in areas like conversions/conv. rate, cart size, returns and overall customer experience. - Own the reporting tools used by the department, primarily Google Analytics and performance data from primary platforms, and serve as main point of contact for all reporting needs related to digital marketing. - Build ad hoc reports as needed, primarily related to digital platforms, based on needs to the department or company. MANAGEMENT: - Own digital technology budget, from planning through constant monitoring, to ensure most effective spend and prevent overspending to budget. - Manage team of digital marketing specialists in terms of scheduling, performance reviews and bonus/salary reviews. - Lead candidate search for new talent when needed. - Manage outside agency relationships with vendors to ensure timely, on-budget delivery of services and positive results from relationships. Other Duties: - The ideal candidate understands that ecommerce and marketing technology are always changing and doesn’t just fall in love with a single tactic or a new technology because it’s new. They are willing to evolve into new duties related to ecommerce and digital marketing That's a prose sentence; could be a list item. Now Skills, Knowledge and Expertise: list items. - 5-10 years of digital marketing experience with a strong understanding of key digital marketing principles. - 3-5 Years BigCommerce or Shopify website; BigCommerce preferred with BigCommerce B2B App/Module - Must have at least five (5) years minimum experience managing e-commerce websites doing a minimum of $10M a year or more with more than 500 product variations - Must have 2 years’ experience with API data flows synching cross-channel marketing data (examples: from BigCommerce to Klaviyo, or API to limited BigCommerce segments) - Expert understanding of website technologies, HTML/CSS, content management systems - Experience executing and reporting on campaigns/activities with digital marketing tools such as Klaviyo, Yotpo, JustUno or similar programs that add to marketing automation capabilities - 3-5 Years Google Analytics/GA4 or similar analytics tool - Must have one (1) years of experience managing budgets and ideally 1 to 3 direct reports for digital marketing and websites. - Must have advanced Excel reporting skills and have a strong background in creating, reading, and making suggestions based on data. - Experience working with B2B and Direct-to-Consumer audiences - Strong communication and project management skills. - Experience with Microsoft Office Suite (such as Outlook, Word, and PPT). OTHER QUALIFICATIONS: - Bachelor’s Degree in Marketing or Business; coursework in digital media, web design, and/or computer programming is highly preferred. - Hands-on knowledge and experience managing day-to-day ecommerce operations and digital marketing tools. - Excellent oral and written communication skills. - Ability to manage multiple projects simultaneously and independently. - Attention to detail and strong organizational skills. Benefits: - Competitive Salary - Bonus - Medical/Dental/Vision/Life Insurance - PTO - Employee Discount Pay: maybe we separate Salary and Bonus? But Benefits already includes Competitive Salary Bonus. Actually Benefits line includes "Competitive Salary Bonus Medical/Dental/Vision/Life Insurance PTO Employee Discount". It's ambiguous. We'll treat Benefits as list items: Competitive Salary, Bonus, Medical/Dental/Vision/Life Insurance, PTO, Employee Discount. Pay: maybe we could note "Competitive Salary Bonus" as pay. But we already have Salary in Benefits. To avoid duplication, maybe we omit Pay section and just include Benefits with those items. The instruction: never create Pay/Schedule/Benefits sections unless posting actually states them. Benefits are stated, so we include Benefits. Pay is also stated (Competitive Salary Bonus) but it's part of Benefits line. Could still include Pay but might duplicate. Safer to include only Benefits. Schedule: not stated, omit. Now About the company: "About About Instant Impact ..." Could be considered "About the company". Not in headings list but we could include as a section maybe "About the company". However instruction only gave examples; we could still include if we think it's substantive. But they said "Use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." That suggests we should limit to those headings. So we should not add extra headings like About the company. We could incorporate that description into About the role? Probably not. Better to omit the "About About Instant Impact" section as it's not required headings and might be considered boilerplate? It's about the company, not the role. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. This is not those. But we have no heading for it. Safer to omit. Thus final HTML will have sections: About the role (h3), Responsibilities (h3), Requirements (h3) maybe combine Skills and Qualifications? But we need separate headings for Requirements, Qualifications, Skills. We have content for each. Let's define: - About the role: prose (intro + ideal candidate) - Responsibilities: list of duties - Requirements: maybe the "Skills, Knowledge and Expertise" (experience, technical) - Qualifications: education and other qualifications (Bachelor's, etc.) - Skills: maybe soft skills? But we already have communication etc in both. Could split: Requirements = technical experience, Qualifications = education & certifications, Skills = soft skills & tools. However we have overlapping. Simplify: Use Requirements for the bullet list under "Skills, Knowledge and Expertise". Use Qualifications for the bullet list under "OTHER QUALIFICATIONS". Use Skills maybe not needed; but we could combine communication etc into Skills. However we already have communication in both lists. To avoid duplication, we could keep Requirements as the technical experience list, Qualifications as education & other qualifications, and Skills as communication, project management, Microsoft Office, etc. But we have communication also in OTHER QUALIFICATIONS. Might duplicate. Better: Use Requirements for the combined list of experience and technical (Skills, Knowledge and Expertise). Use Qualifications for education and other qualifications (Bachelor's, etc.). Omit Skills section unless we have distinct skills not covered. We could still include Skills for communication, project management, Microsoft Office. But those appear in OTHER QUALIFICATIONS as "Excellent oral and written communication skills." and "Ability to manage multiple projects..." and "Attention to detail...". Also "Experience with Microsoft Office Suite". So we could