Digital Marketing Operations Manager

About the role

Ultradent, an award-winning, global dental manufacturing company, is seeking an experienced, detail-oriented, and highly collaborative Digital Marketing Operations Manager.

Responsibilities

• Manage and optimize the systems, automation, and processes that power Ultradent’s global digital marketing and lead generation efforts.
• Own the administration and execution of marketing automation workflows within our MarTech platforms, help define and manage the global lead lifecycle, and work closely with IT, sales, and regional marketing teams to improve lead management, campaign execution, reporting visibility, and CRM integration processes.
• Play a critical part in helping Ultradent build scalable marketing infrastructure that connects digital marketing activity to measurable business outcomes.
• Manage and optimize HubSpot as Ultradent’s global marketing automation platform.
• Build and maintain marketing workflows, emails, forms, lists, segmentation, and campaign assets within HubSpot.
• Partner with digital product and channel managers, content, UX, and product marketing teams to execute digital campaigns and lead generation initiatives.
• Help define and maintain the global lead lifecycle, including lead scoring, lead qualification, and lead routing processes.
• Collaborate closely with IT teams to support and improve HubSpot and Microsoft Dynamics integration processes.
• Create and maintain dashboards and reports that provide visibility into campaign performance, lead generation, funnel conversion, and marketing contribution to revenue.
• Support regional marketing teams with campaign setup, automation best practices, and process training.
• Identify opportunities to improve marketing automation, operational efficiency, and lead management processes.
• Document processes, workflows, and system standards to support long-term scalability and consistency.
• Aid in improving visibility into marketing qualified leads (MQLs), sales qualified leads (SQLs), and overall funnel performance.

Requirements

• At least 5 years of experience in marketing operations, marketing automation, CRM management, or related digital marketing roles is ideal.
• Bachelor’s degree in Marketing, Business, Technology, Communications, or related field preferred.
• Hands-on experience with HubSpot or similar marketing automation platforms is ideal.
• Experience working with CRM systems such as Microsoft Dynamics, Salesforce, or similar platforms.
• Strong understanding of marketing automation workflows, lead lifecycle management, and campaign tracking.
• Experience building and managing marketing emails, forms, workflows, and reporting dashboards.
• Strong analytical and organizational skills with exceptional attention to detail.
• Experience working cross-functionally with marketing, IT, and sales teams.
• Experience working in global or multi-region organizations is a plus.