Digital Marketing Manager for Email
Robert Half · Los Angeles, CA · 1 mo ago
RemoteRemoteMarketingTemporary
About the role
We are looking for a Digital Marketing Manager for Email to join a real estate and property organization in Los Angeles, California. This long-term contract opportunity is ideal for a detail-oriented marketing specialist who can blend campaign strategy, analytics, and creative direction to strengthen audience engagement across digital channels. The role will partner with cross-functional teams to build cohesive marketing initiatives, improve digital performance, and deliver brand-consistent experiences that support business goals.
Responsibilities
- Analyze website and campaign performance data to identify trends, uncover opportunities, and shape future marketing initiatives.
- Track market activity, competitor strategies, and emerging tools to recommend improvements in digital outreach and measurement practices.
- Plan, launch, and evaluate email and digital marketing campaigns, reporting on results such as reach, engagement, and overall effectiveness to internal and external stakeholders.
- Work closely with teams across creative, property marketing, digital, social media, and public relations to maintain a unified brand presence and support shared objectives.
- Develop integrated seasonal campaigns for owned and paid channels, guiding execution from initial brief and content planning through final asset delivery.
- Direct the creation and upkeep of visual marketing materials, including photography and digital assets tied to events, openings, promotions, and new initiatives.
- Structure campaign messaging and creative priorities to encourage desired customer actions and align communications with business targets.
- Oversee the development of landing pages, website visuals, and digital content with a strong focus on usability, customer engagement, and brand presentation.
- Apply user-centered design principles, industry best practices, and competitive e-commerce insights to enhance online experiences and improve performance.
- Recommend innovative digital content and marketing solutions that strengthen differentiation, elevate user experience, and support measurable results.
Requirements
- At least 4 years of experience in digital marketing or digital design spanning web, social, email, and other online platforms.
- MUST HAVE WORDPRESS AND SALESFORCE MARKETING CLOUD
- Demonstrated background in an agency or in-house marketing environment, with prior exposure to fashion, beauty, luxury, or similarly brand-driven industries preferred.
- Hands-on experience with analytics platforms such as Google Analytics and the ability to interpret performance data effectively.
- Familiarity with web technologies and a working understanding of how digital content is executed across online environments.
- Knowledge of email marketing, paid social, and analytics, along with enthusiasm for evolving trends in digital and emerging media.
- Strong organizational skills with the ability to manage multiple priorities, maintain accuracy, and meet deadlines in a fast-paced setting.
- Clear written and verbal communication skills, paired with the interpersonal ability to collaborate effectively across departments.
- Self-motivated, detail-oriented, and composed under pressure, with the ability to represent brand voice consistently for different audiences.