Digital Marketing Manager

We need to output HTML fragment with sections: Use

for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We have compensation (Pay) = $85,000 to $100,000. Location and workplace setting maybe not needed as heading; we can embed in a short

. We have Position Summary (maybe About the role). We have SUCCESS LOOKS LIKE (responsibilities). We have OBJECTIVES (maybe responsibilities). We have COMPETENCIES (skills/qualifications). We have Education And Experience (qualifications). We have 10X TOTAL REWARDS (benefits). Physical Requirements maybe not needed as a section; could be omitted or included in a paragraph. We must not repeat job title as heading. No Job ID. Remove boilerplate: EEO, commitment to diversity, AI-assisted tools, application instructions (email etc). Also remove "Physical Requirements" maybe not a heading; but we could include as a paragraph if needed. However we should not create sections with filler. We need to preserve all substantive information. So we need to include compensation, location, workplace setting, position summary, responsibilities (success looks like, objectives), competencies, education/experience, benefits. Possibly also "Physical Requirements" as a paragraph under maybe a generic section? But we can just include as a

after benefits if we want to keep it. The instruction: "Prefer a few substantive sections over many thin ones." So we can combine some. We need to use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We have Pay: compensation. So we will have

Pay

with

$85,000 to $100,000

. We have Benefits: 10X TOTAL REWARDS list. So

Benefits

with

• items. We have About the role: Position Summary + maybe mission? We'll put Position Summary paragraph. Responsibilities: SUCCESS LOOKS LIKE and OBJECTIVES combined. Requirements: maybe Education And Experience? Or we could treat Requirements as education/experience. Qualifications maybe competencies? But we have both Qualifications and Skills headings available. We need to decide mapping. We have Education And Experience (Bachelor's/Master's, 5 years). That's qualifications. We have COMPETENCIES (knowledge, abilities, proficiencies). That's skills. We could also have Requirements as maybe "Experience with tools" but we can just put under Qualifications. We need to avoid empty sections. So we will include:

  About the role

  Position Summary paragraph.

  Responsibilities

  list of responsibilities from SUCCESS LOOKS LIKE and OBJECTIVES. We need to extract each bullet. SUCCESS LOOKS LIKE lines: - Develop and maintain high-performing campaigns that generate qualified leads that have a real need for our product. - Continually improve and test ads, copy, and offers to ensure campaigns don’t fatigue and can scale as the sales team grows. - Deeply understand each campaign and how a lead not only goes through the marketing system but how sales interact and follow up with each contact. OBJECTIVES lines (starting with Measure and report...): - Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs) - Document and optimize processes to help the marketing team and the company scale - Integrate digital platforms across our tech stack - Setup reporting for reliable and real-time data for the internal marketing team and executive team - Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed - Manage online course software - Assist with planning and execution of all web, database marketing, email, social media, and display advertising campaigns - Identify critical conversion points and drop-off points to optimize user funnels - Find gaps in marketing processes and develop creative or simple solutions to complex problems - Hold the marketing team accountable for process implementation - Manage projects from start to completion with consistent daily communication on all - Write strong and compelling copy across emails, landing pages, ad copy, etc. We need to preserve all. We'll combine into one
  .

  Qualifications

  Education And Experience: Bachelor’s or Master’s Degree in Marketing or a related field preferred; At least 5 years of experience in a Digital Marketing role.

  Skills

  list of competencies. Competencies list: - Knowledge of the customer journey from new lead to brand advocate and the role that our marketing technology plays in developing that relationship - Ability to learn new technology fast and apply key benefits to our current tech stack - Understand where our campaigns are at at all times by expert tracking through Asana - Proven work experience in digital marketing and strong technical skill set - Proficiency in campaign management - Working knowledge of ClickFunnels, Kajabi, and other website-building tools - Strong understanding of HubSpot CRM and how to leverage for reporting - Demonstrates remarkable knowledge in data reporting and KPI tracking - Understanding of best practices for optimizing landing pages and user funnels - Experience with A/B and multivariate testing - Understanding of how to operate within Zapier, Hubspot, ClickFunnels, Kajabi, and/or Shopify - Can operate within and pull reports from Google Analytics and DataBox - Highly analytical and is able to pay attention to the small details, provide feedback, and review content We'll put each as
  • .

    Pay

    $85,000 to $100,000

    Benefits

    list from 10X TOTAL REWARDS: - Medical, dental, and vision (employee + dependents) - 401(k) with up to 3% company match - Parental leave: 8 weeks fully paid (primary caregiver) / 4 weeks fully paid (secondary) + 1 month remote for both - Vacation and sick time that increases with tenure - Gym membership, 100% paid - Meal prep service discounts - Pet insurance through SPOT - Employee Assistance Program through Guardian - Professional development reimbursements for outside courses and certifications - 10X Mentorship Program - $250K+ in internal education resources across Sales, Operations, Finance, People, and Marketing - Uncapped commission eligibility for all team members We'll include those. We might also include location and workplace setting as a paragraph after Pay or before About the role. Since we cannot create a heading for location unless we have a specific section like "Location" not in allowed headings. So we can just add a

    after the opening maybe before About the role: "Location: Scottsdale, AZ. Workplace Setting: Fully Onsite." We must not repeat job title as heading. Not needed. We must not include boilerplate: commitment to diversity, EEO, AI-assisted tools, application instructions, etc. Also remove "Physical Requirements". We could keep it as a paragraph if we want to preserve substantive info, but it's not required to have a heading. The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." So we should keep Physical Requirements info. We can include as a

    after Benefits maybe. Thus final HTML fragment:

    Location: Scottsdale, AZ. Workplace Setting: Fully Onsite.

    About the role

    The Digital Marketing Manager will have experience and a passion for digital technologies and various digital marketing channels. To be successful as a Digital Marketing Manager you should have strategic planning skills and a process-oriented mindset. This individual will have several years of experience integrating tools from a CRM, managing many digital connections through Zapier, and tracking performance from campaigns. They will work closely with cross-functional teams to create clarity on project scope and drive accountability on established deliverables. The ability to develop positive relationships, both internally and with our vendors to drive successful outcomes is a must.

    Responsibilities

    • Develop and maintain high-performing campaigns that generate qualified leads that have a real need for our product.
    • Continually improve and test ads, copy, and offers to ensure campaigns don’t fatigue and can scale as the sales team grows.
    • Deeply understand each campaign and how a lead not only goes through the marketing system but how sales interact and follow up with each contact.
    • Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
    • Document and optimize processes to help the marketing team and the company scale
    • Integrate digital platforms across our tech stack
    • Setup reporting for reliable and real-time data for the internal marketing team and executive team
    • Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed
    • Manage online course software
    • Assist with planning and execution of all web, database marketing, email, social media, and display advertising campaigns
    • Identify critical conversion points and drop-off points to optimize user funnels
    • Find gaps in marketing processes and develop creative or simple solutions to complex problems
    • Hold the marketing team accountable for process implementation
    • Manage projects from start to completion with consistent daily communication on all
    • Write strong and compelling copy across emails, landing pages, ad copy, etc.

    Qualifications

    Bachelor’s or Master’s Degree in Marketing or a related field preferred; At least 5 years of experience in a Digital Marketing role.

    Skills

    • Knowledge of the customer journey from new lead to brand advocate and the role that our marketing technology plays in developing that relationship
    • Ability to learn new technology fast and apply key benefits to our current tech stack
    • Understand where our campaigns are at at all times by expert tracking through Asana
    • Proven work experience in digital marketing and strong technical skill set
    • Proficiency in campaign management
    • Working knowledge of ClickFunnels, Kajabi, and other website-building tools
    • Strong understanding of HubSpot CRM and how to leverage for reporting
    • Demonstrates remarkable knowledge in data reporting and KPI tracking
    • Understanding of best practices for optimizing landing pages and user funnels
    • Experience with A/B and multivariate testing
    • Understanding of how to operate within Zapier, Hubspot, ClickFunnels, Kajabi, and/or Shopify
    • Can operate within and pull reports from Google Analytics and DataBox
    • Highly analytical and is able to pay attention to the small details, provide feedback, and review content

    Pay

    $85,000 to $100,000

    Benefits

    • Medical, dental, and vision (employee + dependents)
    • 401(k) with up to 3% company match
    • Parental leave: 8 weeks fully paid (primary caregiver) / 4 weeks fully paid (secondary) + 1 month remote for both
    • Vacation and sick time that increases with tenure
    • Gym membership, 100% paid
    • Meal prep service discounts
    • Pet insurance through SPOT
    • Employee Assistance Program through Guardian
    • Professional development reimbursements for outside courses and certifications
    • 10X Mentorship Program
    • $250K+ in internal