Digital Marketing Manager - Demand

Role Summary

Were hiring a hands-on, AI-forward demand gen leader to own and scale the inbound engine for a fast-growing healthcare technology company. This person will combine paid acquisition, conversion optimization, SEO/AEO, and rapid experimentation to build repeatable pipeline and improve marketing efficiency.

What You'll Do

• Own paid channel strategy across search, social, display, and emerging performance channels.
• Improve website conversion through landing pages, demo flows, and CRO experiments.
• Build SEO and AEO programs, including visibility in AI-assisted discovery channels.
• Run a high-velocity testing program across audiences, creatives, offers, landing pages, and messaging.
• Use AI tools to accelerate research, creative iteration, page building, and reporting, with strong QA.
• Manage end-to-end measurement from first touch through SQO and revenue to optimize channel economics.

Qualifications

• 5+ years of experience in B2B digital marketing or demand generation.
• Experience in Series C to D startups or similarly fast-moving environments.
• A track record of owning paid acquisition tied to pipeline, ideally with monthly budgets of $100K+
• Strong working knowledge of GA4, HubSpot, CRO, and landing page optimization.
• Familiarity with SEO fundamentals and AI-driven discoverability.
• Clear communicator with executive presence and a builder mindset.

Nice to Have

• Experience in healthcare or health-tech marketing.
• Background in lifecycle marketing or growth marketing.
• Comfort working in a high-velocity environment with evolving priorities.

Logistics

• Location: San Francisco, CA.
• Schedule: Hybrid, 3 days in office.
• Visa sponsorship: not available.
• Relocation support may be available for exceptional candidates.

Why Is This a Great Opportunity

This role offers an opportunity to work with an AI-native healthcare tech company, combining hands-on experience with cutting-edge technologies and a fast-paced environment.