Digital Marketing Manager

About the role

This role is for a hands-on, data-driven Senior Marketing Manager who will own and execute our end-to-end marketing engine. The ideal candidate will collaborate cross-functionally with sales, product, and external partners.

Responsibilities

• Campaign Strategy & Execution
• Run Account-Based Marketing (ABM) programs to target strategic enterprise accounts.
• Coordinate messaging, content, and distribution across the funnel.
• Content & Website Ownership
• Own and improve the company website – including CRO testing, SEO basics, and new page creation.
• Ensure consistent brand voice and message across channels.
• Lead Generation & Funnel Optimization
• Continuously optimize campaigns based on performance data (CPL, MQL-to-SQL conversion, pipeline influence).
• Partner with Sales to align lead scoring, handover, and follow-up processes.
• Performance & Analytics
• Analyze campaign performance and use insights to improve future tactics.
• Own and optimize the marketing tech stack (CRM, automation tools, analytics platforms).

Requirements

• 4–5+ years B2B marketing experience, ideally in SaaS, logistics, or tech sectors.
• Strong background in content marketing and website management.
• Proven ability to plan and run marketing campaigns from strategy through execution and measurement.
• Hands-on experience with ABM, CRM systems (e.g. HubSpot or Salesforce), and performance tools (Google Analytics, LinkedIn Campaign Manager, etc.).
• Strong project management skills — able to juggle multiple priorities and move fast.
• Excellent written and verbal communication in English.
• Comfortable working in a lean team environment with an ownership mindset.

Nice to Have

• Experience in IT consulting or tech industry
• Design / visual content skills (e.g. Canva, Figma)
• Familiarity with SEO tools (e.g. Ahrefs, SEMrush)
• Webinar/event experience