Digital Marketing Manager

About the role

The successful candidate will be a Digital Marketing Manager for Pariveda Solutions, joining the Market Engagement team in the Corporate Services office in Dallas. This role is collaborative, analytical, and problem-solving, requiring strong prioritization, judgment, and decision-making abilities.

Responsibilities

• Lead Pariveda’s digital strategy across web, email, SEO/SEM, and demand generation, aligning with business, revenue, and go-to-market priorities.
• Define and optimize lead generation forms, nurture programs, and demand generation KPIs to improve funnel health and performance.
• Oversee digital budgets across email, web, and SEO/SEM, shifting investment toward the highest-performing channels.
• Activate ABM account lists across digital channels and feed performance insights back to Program Marketing.
• Own and operate Pariveda’s website as a strategic digital product, managing backlog, publishing standards, WordPress governance, UX improvements, and enabling internal users.
• Lead ongoing conversion rate optimization across landing pages, forms, CTAs, and email journeys through testing, experimentation, and user behavior analysis.
• Partner with Marketing, RevOps, and Sales to align MQL/SQL definitions, scoring, and handoff rules.
• Evaluate, license, govern, and develop reporting frameworks and dashboards for Martech to improve conversion, engagement, and efficiency.

Requirements

• 5+ years of experience in digital marketing, with ownership of web, email, and SEO/SEM execution in a B2B or professional services environment.
• Strong hands-on experience with WordPress and HubSpot, including website publishing, campaign execution, nurture programs, and lifecycle management.
• Experience with ABM, CRO, reporting and dashboarding, and martech governance.
• Excellent written and oral communication skills.
• Ability to prioritize, multitask, and manage time effectively in a fast-paced environment.
• High attention to detail and strong analytical thinking.
• Proven ability to collaborate successfully with cross-functional partners.
• Strong organizational skills.
• Proficiency with Microsoft Office Suite, including Excel.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Business, or a related field, or comparable experience.
• Legally authorized to work for any company in the United States without sponsorship.

Benefits

Transparent and Equitable Salary - The salary range for this position is <{$115,900 - $139,300}>. Actual salaries may vary based on factors including but not limited to location, experience, and performance.

• Comprehensive medical, dental, and vision insurance for you and your family.
• Employer Health Savings Account (HSA) contribution.
• 2% 401(k), vested immediately.
• Company ownership through Employee Stock Ownership Plan (ESOP).
• Plenty of Paid Time Off - 4 weeks of vacation time, 10 holidays, 1 floating holiday.
• Paid sabbatical after 5 years of service for Principals and above.
• Paid parental leave & breast milk shipping costs reimbursed for work travel.
• Employee Assistance Program (EAP), health concierge, and financial wellness tool.
• Company paid cell phone plan and device stipend.
• Life insurance.
• Short-Term and Long-Term Disability.

Schedule

Full-time, Monday through Friday.

Pay

Transparent and Equitable Salary - The salary range for this position is <{$115,900 - $139,300}>. Actual salaries may vary based on factors including but not limited to location, experience, and performance.