Digital Marketing Manager

Retail Media Strategy & Execution

• Execute retail media strategy and activation across: Home Depot, Orange Apron Media, and other retail media networks as applicable.
• Support development of annual media plans aligned with sales objectives.
• Manage agency partners and media vendors.
• Optimize campaigns based on ROAS, incrementality, and business outcomes.

Campaign Strategy and Optimization

• Manage annual marketing investment exceeding $3M.
• Develop forecasts and spending plans.
• Maintain budget pacing and monitor campaign performance.
• Ensure efficient allocation of resources across channels.
• Manage self-service onsite campaigns and optimizations.

Sales Partnership & Business Growth

• Drive traffic acquisition and conversion optimization at retail site.
• Improve organic visibility, product content, reviews and ratings, and digital shelf performance.
• Partner with Sales and Brand & Product Director to support new product launches, promotional events, seasonal campaigns, and customer-specific initiatives.
• Develop integrated marketing plans that drive retailer and distributor growth.

Marketing Analytics & Insights

• Develop KPI frameworks and reporting dashboards.
• Analyze sales performance, customer acquisition cost, conversion rates, retail media effectiveness, and marketing attribution.
• Deliver actionable business recommendations to leadership.

Social Media Strategy

• Lead social media strategy across multiple brands.
• Develop annual content plans and paid social programs.
• Manage agencies and content creators.
• Grow audience engagement and lead generation efforts.