Digital Marketing Manager

Responsibilities & Expectations

• Serve as the HubSpot administrator, with end-to-end ownership of campaign setup, workflows, lead nurturing, list management, and reporting.
• Build and optimize multi-touch nurture programs aligned to buyer journey stages.
• Develop and refine lead scoring models based on engagement signals, firmographic fit, and intent data.
• Establish and enforce HubSpot governance standards including naming conventions, data hygiene protocols, and user access controls.
• Configure and manage email marketing programs including segmentation, A/B testing, deliverability monitoring, and performance tracking.
• Own ABM platform, including account selection, audience configuration, intent monitoring, and integration with HubSpot and CRM.
• Execute account-based programs in partnership with revenue marketing, targeting priority accounts and verticals.
• Use intent data to identify in-market accounts and trigger coordinated marketing and sales engagement.
• Maintain the integration between HubSpot and CRM, ensuring accurate and timely synchronization of lead, contact, and account data.
• Define and document the lead handoff process between marketing and sales, including MQL criteria, routing logic, and SLA expectations.
• Work with the IT and CRM team to troubleshoot data issues, maintain field mapping accuracy, and support data hygiene across both platforms.
• Ensure campaign attribution is captured correctly in CRM to support pipeline and revenue reporting.
• Execute paid search, paid social, and programmatic campaigns in close collaboration with revenue marketers, aligned with campaign priorities and target account strategies.
• Manage paid media budgets, providing reporting with clear visibility into spend, efficiency, and return.
• Partner with revenue marketers on campaign targeting, audience segmentation, and channel selection to maximize the impact of paid programs.
• Continuously test and optimize campaigns to improve lead quality and conversion.
• Own governance and performance of the MarTech stack, ensuring platforms are properly configured, integrated, actively used, and documented for continuity and onboarding.
• Evaluate and recommend new tools or platform changes based on business needs, team capacity, and budget, staying current on emerging MarTech and AI tools to keep IPS's stack competitive and efficient.
• Identify and implement automation opportunities, including AI-driven workflows and personalization.
• Manage vendor relationships for marketing technology platforms, including contract renewals, support escalations, and platform training for marketing team members.

Qualifications and Competencies

• 5+ years of experience in B2B digital marketing with hands-on ownership of marketing automation and demand generation technology.
• Deep experience with HubSpot is required, including campaign build, workflow automation, lead scoring, list management, and analytics reporting.
• HubSpot certification is preferred.
• Proven experience using an ABM platform is required, preferably Demandbase.
• Experience integrating marketing automation with a CRM platform, preferably Microsoft Dynamics.
• Demonstrated experience with paid digital programs including Google Ads, LinkedIn Campaign Manager, and programmatic display.
• Strong analytical skills with the ability to build reports and dashboards, interpret performance data, and communicate findings to both technical and non-technical audiences.
• Experience managing MarTech platforms including vendor relationships, governance, and documentation.
• Familiarity with data privacy requirements (CAN-SPAM, GDPR basics) as they apply to email marketing and lead management.
• Bachelor’s degree in Marketing, Business, Information Systems, or related field or equivalent demonstrated experience.
• PREFERRED QUALIFICATIONS: Demandbase certification or advanced platform experience including intent data configuration, account scoring, and Dynamics integration.
• Experience working in an industrial, manufacturing, or technical services B2B environment.
• Experience in a multi-division or multi-brand corporate marketing structure.
• Working knowledge of web analytics platforms (Google Analytics 4) and basic SEO principles.
• Experience operating in a multi-division or multi-brand environment.

Benefits

• Paid Time Off (PTO)
• 401k Employer Match
• Bonus Incentives
• Tuition Reimbursement Program
• Medical, Dental and Vision plans
• Employee Assistance Program (EAP)
• And more!

About the role

IPS is seeking a Digital Marketing Manager to join our corporate team where your expertise and dedication will be valued and drive our success. Here, you’ll find a dynamic environment that offers job stability, professional growth, and competitive compensation. As a crucial member of our team, you’ll support our locations around North America, partnering to ensure continued success.