Digital Marketing & Events Co-op
Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with over a century of innovation and service to the dental industry and patients worldwide. The company develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world-class brands.
About the role
The Marketing & Events Co-op is a year-long, part-time opportunity designed for students interested in gaining hands-on experience across both digital marketing and event management. Working closely with Dentsply Sirona's Commercial Marketing team, co-op students will help plan and execute SureSmile growth initiatives while supporting local field marketing efforts. Each co-op will begin the year with a primary area of responsibility—either Digital Marketing or Event Planning. At the midpoint of the program, the co-ops will rotate responsibilities, allowing each student to gain meaningful experience in both disciplines while contributing to end-to-end campaign execution.
This role provides exposure to strategic planning, marketing communications, influencer partnerships, project management, event execution, analytics, and cross-functional collaboration.
Responsibilities
Digital Marketing Rotation
- Develop and execute social media content plans promoting SureSmile Days in the Cincinnati area.
- Coordinate campaign calendars and digital marketing timelines.
- Partner with university athletes and influencers to create localized marketing campaigns.
- Create marketing assets, graphics, and promotional materials.
- Monitor campaign performance and recommend improvements.
- Assist with email marketing and digital communications.
- Track engagement metrics and prepare campaign performance reports.
- Support post-event analytics and recommendations.
Event Planning Rotation
- Plan and coordinate SureSmile Day events at dental practices in the Cincinnati area.
- Develop detailed project plans, timelines, and checklists.
- Partner with Territory Managers and Marketing to execute promotional plans.
- Coordinate logistics with participating practices.
- Assist with scheduling, vendor coordination, and event materials.
- Track milestones and ensure projects remain on schedule.
- Support event-day execution when needed.
- Capture lessons learned and support continuous process improvements.
Throughout Both Rotations
- Collaborate with Marketing, Sales, Territory Managers, and external partners.
- Participate in campaign planning meetings.
- Gain exposure to project management methodologies.
- Present recommendations and project updates.
- Build relationships with cross-functional stakeholders.
- Support additional marketing initiatives as assigned.
What You'll Learn
- Digital marketing strategy
- Social media campaign management
- Influencer marketing
- Event planning and execution
- Project management
- Marketing analytics
- Cross-functional collaboration
- Healthcare and dental marketing
- Professional communication
- Business planning and execution
Requirements
- Currently enrolled in a bachelor's degree program in Marketing, Business, Communications, Event Management, Project Management, or a related field.
- Minimum cumulative GPA of 3.0.
- Eligible to work in the United States without sponsorship now or in the future.
- Available to meet the part-time hours requirement.
- Strong written and verbal communication skills.
- Excellent organizational skills with attention to detail.
- Ability to manage multiple projects simultaneously.
- Proficiency in Microsoft Office.
- Experience with social media platforms and content creation.
Preferred Qualifications
- Familiarity with Canva, Adobe Creative Suite, or similar design tools.
- Interest in event planning or project management.
- Experience leading student organizations or campus events.
- Strong problem-solving skills and willingness to learn.
Program Structure
- Two Co-op Positions
- Part-Time Academic Year Commitment