Digital Events Marketing Manager

About the role

We’re hiring a Digital Events Marketing Manager to transform ApartmentIQ’s proprietary data and market insights into high-impact virtual experiences that define how the multifamily industry operates. You won't just run standard webinars; you will architect a digital event pipeline—from technical roundtables to virtual summits—that positions our brand as the ultimate single source of truth for multifamily.

Responsibilities

• Event Strategy & Insight Synthesis
• Data-Driven Programming: Collaborate with our research teams to identify market-moving multifamily trends and translate them into compelling live event topics.
• Abstract & Narrative Development: Master the art of converting raw data and technical features into "must-attend" presentation abstracts, scripts, and slide narratives.
• Market Reactivity: Maintain the agility to spin up rapid-response digital panels or flash webinars tied to major industry shifts, news, or macroeconomic updates.
• End-to-End Digital Production & Experience
• Platform Operations: Own the technical stack for all virtual events (e.g., Zoom Events, Goldcast, Hubilo), managing speaker green rooms, live streaming logistics, and seamless broadcast execution.
• Speaker Management: Source, vet, and coach internal executives and external industry leaders to deliver highly engaging, polished presentations.
• Audience Engagement: Design interactive elements (live polls, Q&A, networking rooms) that elevate the standard virtual event into an immersive community experience.
• Growth Marketing & Demand Generation
• Omnichannel Promotion: Lead the promotional strategy across email marketing, social media, paid channels, and sales enablement to drive high-value registrations.
• Content Optimization & Scale: Partner with the content team to build post-event workflows using LLMs (Claude, ChatGPT) to instantly slice long-form video into social clips, blog recaps, and email nurture tracks.
• Pipeline Attribution: Track and measure event ROI through metrics like cost-per-registration, attendee retention rates, and post-event pipeline acceleration using GA4 and HubSpot.

Requirements

• 4–7 years of B2B marketing experience, with a heavy focus on digital events, webinars, or virtual production, ideally at a fast-growing SaaS or data-rich Real Estate technology company.
• Technical Mastery of Event Tech: Deep experience managing modern webinar platforms, live-streaming tools, and integrating them seamlessly with marketing automation platforms (HubSpot).
• AI-Native Workflow Competency: A demonstrable track record of using generative AI tools to scale event promotion assets, script variations, and post-event content repurposing.
• Strong Project Management: Proven ability to manage a high-velocity event calendar, managing multiple speaker schedules and technical rehearsals simultaneously without missing a deadline.
• Data-Fluent Mindset: Comfort analyzing registration and attendee behavior data to optimize future performance, as well as basic knowledge of how events impact overall SEO/AEO search footprints.

Qualifications

• Experience with generative AI tools and platforms (e.g., Claude, ChatGPT).
• Proven success in managing complex digital event projects.
• Excellent communication and collaboration skills, particularly with cross-functional teams.
• Ability to work independently and manage multiple tasks and priorities.

Skills

• Event Planning and Management
• Marketing Automation
• Generative AI Tools
• Project Management
• Data Analysis

Benefits

• Remote-First Work Environment
• Competitive Compensation
• Paid Time Off
• Your Health Matters
• Peace of Mind (On Us)
• Protection for Your Whole Crew
• Invest in Your Future

Pay

Competitive salary that reflects your impact and expertise.

Schedule

Full-time position.