Events Marketing Manager

Job Summary

Medscape, a division of WebMD, is seeking an Events Marketing Manager, Audience Engagement for its Live business unit. This position is part of the Medscape Live Business Unit Audience Engagement team and focuses on driving traffic, engagement, and participation to oncology medical education live events.

Responsibilities

• Create omni-channel marketing strategies to drive traffic, engagement, and participation to medical education live events for healthcare professionals.
• Implement and monitor marketing campaigns to meet organization's attendee, registration, and revenue goals.
• Collaborate with the product management team to project and track program performance as it relates to registration and driver traffic.
• Partner with Data Analytics to create quarterly reports on event performance.
• Create and disseminate summary reports (e.g., email and onsite channel performance reviews) to update stakeholders.
• Interface with Sales and internal teams to address specific program performance issues.
• Share channel performance data with internal teams, identify new market trends and strategies to improve on email/social media engagement.

Requirements

• 2+ years digital marketing experience, preferably in multi-channel marketing.
• BA/BS in marketing is preferred.
• Exceptional marketing strategy and campaign management skills.
• Proactive and detail-oriented with strong ability to multi-task in a fast-paced environment.
• Strong sense of self-direction and ability to lead and own projects.
• Excellent teamwork, written and verbal communications skills.
• Proven success in working with cross-functional teams.
• Strong organizational, operational, analytical, and project management skills.
• Strong ability to represent and communicate data-driven analysis to various departments.
• Advanced MS Excel, PowerPoint skills.
• Knowledge of direct to physician marketing is a plus.

Pay

$70,000 - $75,000