Digital Events Marketing Manager

About the Role

We're hiring a Digital Events Marketing Manager to transform ApartmentIQ's proprietary data and market insights into high-impact virtual experiences that define how the multifamily industry operates. You won't just run standard webinars; you will architect a digital event pipeline—from technical roundtables to virtual summits—that positions our brand as the ultimate single source of truth for multifamily. You build digital event systems that scale production, maximize attendee engagement, and aggressively drive pipeline. You'll be the connective tissue between our data, our technology, and our live audience. This is a high-ownership IC role reporting to the VP of Marketing. You'll partner closely with GTM teams, product experts, and the Exec team.

What You'll Do

• Event Strategy & Insight Synthesis: Collaborate with our research teams to identify market-moving multifamily trends and translate them into compelling live event topics. Master the art of converting raw data and technical features into "must-attend" presentation abstracts, scripts, and slide narratives. Maintain the agility to spin up rapid-response digital panels or flash webinars tied to major industry shifts, news, or macroeconomic updates.
• End-to-End Digital Production & Experience: Own the technical stack for all virtual events (e.g., Zoom Events, Goldcast, Hubilo), managing speaker green rooms, live streaming logistics, and seamless broadcast execution. Source, vet, and coach internal executives and external industry leaders to deliver highly engaging, polished presentations. Design interactive elements (live polls, Q&A, networking rooms) that elevate the standard virtual event into an immersive community experience.
• Growth Marketing & Demand Generation: Lead the promotional strategy across email marketing, social media, paid channels, and sales enablement to drive high-value registrations. Partner with the content team to build post-event workflows using LLMs (Claude, ChatGPT) to instantly slice long-form video into social clips, blog recaps, and email nurture tracks. Track and measure event ROI through metrics like cost-per-registration, attendee retention rates, and post-event pipeline acceleration using GA4 and HubSpot.

What We're Looking For

• 4–7 years of B2B marketing experience, with a heavy focus on digital events, webinars, or virtual production, ideally at a fast-growing SaaS or data-rich Real Estate technology company.
• Technical Mastery of Event Tech: Deep experience managing modern webinar platforms, live-streaming tools, and integrating them seamlessly with marketing automation platforms (HubSpot).
• AI-Native Workflow Competency: A demonstrable track record of using generative AI tools to scale event promotion assets, script variations, and post-event content repurposing.
• Strong Project Management: Proven ability to manage a high-velocity event calendar, managing multiple speaker schedules and technical rehearsals simultaneously without missing a deadline.
• Data-Fluent Mindset: Comfort analyzing registration and attendee behavior data to optimize future performance, as well as basic knowledge of how events impact overall SEO/AEO search footprints.

Benefits

• Remote-First: Freedom to work from home across most of the U.S., balanced with high-energy in-person offsites.
• Competitive Compensation: Competitive salary that reflects your impact and expertise.
• Paid Time Off: Flexible vacation policy and dedicated paid parental leave.
• Your Health Matters: High-quality Medical, Dental, and Vision insurance plans for you and your family.
• Peace of Mind (On Us): 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance.
• Protection for Your Whole Crew: Supplemental insurance for the unexpected, plus specialized coverage for pets.
• Invest in Your Future: 401k Program.