Community Events Marketing

About the role

We run experiential and enterprise events including branded pop-ups, conferences, dinners, and networking happy hours to introduce people to HeyGen's technology, build community and drive pipeline growth among creators, founders, enterprises, and startups.

Responsibilities

• Own the event project and event campaign plan from kickoff to wrap — build and maintain timelines, task lists, draft email copy, send out invites, create graphic and marketing material requests and owners (DRIs) in Asana
• Track deliverables, deadlines across workstreams (venue, swag, materials, staffing) and flag risks before they become problems
• Own the events calendar and keep all stakeholders aligned with clear status updates and a single source of truth for each event
• Coordinate vendors, internal teams, and contractors to keep everyone on schedule
• Run pre-event check-ins and post-event debriefs; capture learnings and maintain reusable checklists/templates for future events
• Travel required to host pop ups, dinners, activations, transport marketing materials (flyers, swag, etc) and provide on site event support

Pre-Event Prep

• Confirm venue bookings, vendors, staff, and happy hour spaces
• Place and track swag orders (hats, totes, stickers, banners) and confirm delivery before event day
• Prepare event materials: QR code signage, flyers, branded menus, photo props
• Set up check-in tooling (e.g., Luma app) and any booking sheets for filming stations
• Arrange coffee cart, swag tables, flyers, and station signage orders and making sure they arrive to venue

Event Coverage

• Manage attendee check-in via scanning app
• Cook up vendor staffing, training, technical set up, track time-slot sign-ups across multiple stations when hosting avatar filming activations, manage the lines, keep stations moving
• Provision premium credits and help attendees set up HeyGen accounts
• Hand out flyers and props, support photographer/testimonial capture
• Triage attendee inquiries and route them to the right person (ambassador, enterprise, partnership, etc.)
• Be a friendly, knowledgeable presence answer product questions and help attendees get the most out of the event
• Support networking sessions and brief exec intros (mic/monitor setup)
• Break down stations, pack up swag and equipment, settle with venue

Requirements

• Interest in or familiarity with AI / creator tools and ability to use AI to streamline workstreams where possible