Digital Marketing Director - Behavioral Healthcare

About the role

Banyan Treatment Centers is a leading national provider of intensive treatment for individuals facing substance use and mental health disorders. Backed by TPG, one of the nation’s largest private equity investors, Banyan is rapidly expanding access to high-quality, compassionate care across its national footprint and telehealth programming.

Key Responsibilities

• Work closely with Executive Leadership, Business Development, Admissions, and Business Intelligence to translate organizational priorities into scalable marketing strategies
• Operate as a hands-on leader who moves seamlessly from strategy to execution while building alignment across teams
• Own and scale marketing performance across a national platform
• Drive measurable growth in patient acquisition and engagement
• Partner with executive leadership to shape and execute growth strategy

Qualifications

• 7+ years of marketing experience, including at least 3 years in a leadership role
• 2+ years of Healthcare marketing experience required; experience in substance use disorder (SUD) treatment is strongly preferred
• Bachelor’s degree in Marketing, Communications, Business, or related field
• Demonstrated track record of owning marketing outcomes end-to-end, with direct accountability for performance and results (not solely advisory or consultative roles)
• Experience managing integrated marketing campaigns from strategy through execution