Behavioral Health Growth Marketing Director

What You’ll Do

• Develop and execute integrated marketing strategies targeting state and county behavioral health agencies and public health departments, aligned to their priorities, funding cycles, and procurement processes
• Craft messaging that clearly communicates the value of Bamboo Health’s behavioral health and care coordination solutions to government buyers, grounded in the real-world challenges of mental health service delivery, leveraging AI tools for market research and message testing
• Partner with sales, product, and policy teams to align go-to-market efforts with government buying cycles, strategic funding programs, and policy developments that shape behavioral health purchasing decisions
• Create high-impact content including white papers, case studies, webinars, and RFP support materials tailored to public sector audiences and reflective of the mental health and SUD landscape leveraging AI tools to accelerate content production
• Monitor and synthesize market trends, policy changes, and competitive dynamics using AI-assisted analysis within behavioral health and health IT, and share insights that inform commercial and product strategy
• Build relationships with relevant industry associations and organizations (e.g., NASMHPD, National Council, NACo, Open Minds, others) to increase Bamboo Health’s visibility and thought leadership in the government behavioral health space
• Design and execute multi-channel campaigns targeting public-sector behavioral health stakeholders across email, LinkedIn, paid channels, and industry publications
• Support conference strategy and presence at key public sector and behavioral health events (e.g., SAMHSA forums, NatCon, state behavioral health summits)
• Collaborate with sales to develop nurture programs tailored to 12–24 month government procurement timelines and track performance against pipeline contribution goals
• Explore opportunities to enhance workflows through AI or automation tools (e.g., document summarization, task routing, or data parsing)
• Identify repetitive tasks and partner with team leads to implement scalable automation solutions

What Success Looks Like...

• In 3 months…
• - Develop strong fluency in Bamboo Health’s behavioral health portfolio, target government buyers, and current go-to-market strategy.
• - Build trusted relationships with Sales, Product, Policy, and Executive stakeholders as the behavioral health GTM owner.
• - Assess existing messaging, content, and campaigns and identify priority gaps or opportunities.
• - Implement at least one opportunity in your role to apply AI or automation (e.g., streamlining a task, summarizing data, generating content).
• In 6 months…
• - Own and execute a refined behavioral health go-to-market strategy aligned to government buying cycles.
• - Launch integrated campaigns supporting long-cycle procurement timelines and measurable pipeline contribution.
• - Serve as a strategic advisor to sales, influencing account strategies and deal support.
• - Deliver regular executive-level reporting on GTM performance, pipeline influence, and market insights.
• In 12 months…
• - Demonstrate clear pipeline and revenue impact from behavioral health marketing initiatives.
• - Be recognized internally as the owner and subject matter expert for government behavioral health GTM strategy.
• - Influence product roadmap and partnership strategy using market, policy, and customer insights.
• - Establish scalable GTM playbooks, metrics, and processes to support long-term growth that incorporate responsible, effective AI tool use within the GTM workflow