Digital Marketing Coordinator

JOB SUMMARY

The Digital Marketing Coordinator plays a key role in connecting the community with Laramie County Library System (LCLS) by managing and enhancing the library's digital presence. This position's primary focus is maintaining the library's website and intranet, ensuring both platforms are accurate, accessible, engaging, and aligned with LCLS's strategic goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Maintain and administer the LCLS website and staff intranet to ensure a consistent, accessible, and user-friendly experience.
• Regularly update content, forms, and navigation elements; conduct link checks and error reviews; troubleshoot issues as needed.
• Follow established protocols for user access, software updates, and digital security in coordination with the IT Manager and Deputy Director of Operations.
• Recommend and help implement technical improvements in coordination with the Marketing & Communications Manager and IT team.
• Analyze website traffic, user behavior, and engagement patterns using tools such as Google Analytics to inform content strategy and improve user experience.
• Develop and maintain a content calendar for website updates and ensure timely execution of digital initiatives.
• Support the Marketing & Communications Manager in the development and execution of marketing campaigns and digital communications.
• Write, edit, and publish content for digital newsletters, blog posts, and library promotional materials.
• Collaborate with library staff across departments to gather, develop, and maintain relevant content for the website and other digital platforms.
• Aid in the creation and maintenance of internal communication materials on the staff intranet, including announcements, training documents, and updates related to services, software, or internal processes.
• Provide guidance and technical support to library staff related to intranet navigation, content, and functionality.

MINIMUM REQUIREMENTS

• Bachelor's degree in marketing, communications, public relations, or a related field.
• Three years of relevant experience managing website content with WordPress or similar CMS.
• Proficiency in SEO, Google Analytics, keyword research, and content strategy.

PREFERRED CERTIFICATIONS, SKILLS, AND ABILITIES

• Experience developing or maintaining accessible, user-friendly websites that follow current WCAG guidelines.
• Understanding of user experience (UX) principles, particularly in public or service-oriented websites.
• Familiarity with HTML/CSS and website troubleshooting within a WordPress environment.

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES

• Considerable knowledge in the use of or demonstrated ability to learn current software applications such as Microsoft Office Pro, WordPress and other applicable software.
• Good project management skills and ability to meet project deadlines.
• Excellence in written and oral communication and relationship building.
• Ability to troubleshoot software programs.
• Ability to work with limited supervision, with an aptitude for detailed work and proficiency in prioritizing tasks.