Digital Marketing Coordinator

Key Responsibilities

• Aid with website maintenance and ensure ADA and WCAG compliance.
• Collaborate with business lines to develop and maintain content.
• Coordinate structural changes with the Website Agency.
• Create and manage digital/social content.
• Support departments with online banking, mobile apps, chat features, and other digital products/services.
• Execute and maintain email marketing campaigns.
• Manage and maintain the CRM/MCIF system.
• Track and prepare quarterly reporting on KPIs like open rate, click rate, conversion rate, and opt-outs.
• Assist with reporting on marketing metrics and other key performance indicators.
• Support the Digital Marketing Analyst with various forms of reporting and tracking.
• Plan and execute community events, bank events, sponsorships, and other outreach efforts.
• Build and maintain relationships with vendors, customers, and internal teams.
• Provide backup for Marketing teammates.

Requirements

• Associate's degree in business, marketing, or a relevant field, or equivalent experience.
• Relevant experience in marketing, preferably in a related industry.
• Strong writing and content creation skills.

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.