Digital Marketing Coordinator

About the role

The Digital Marketing Coordinator plays a key role within the Digital Communications Center of Excellence, supporting digital marketing activities across the Americas region. Reporting to the Senior Manager, Communications, this position involves a mix of digital marketing tasks, including website management, email marketing, social media, and analytics.

Responsibilities

• Edit, update, and publish webpages on the firm website and microsites using the content management system
• Build and publish new webpages using established templates and components within the content management system
• Make basic enhancements to improve search relevance on the website
• Monitor the general info@dlapiper.com mailbox
• Generate email marketing lists using the Firm CRM system, following best practices and standards
• Build and disseminate external email campaigns using the Firm's email marketing platform, following best practices and standards
• Create and publish social media posts natively or using the Firm’s social media marketing platform, following best practices and standards
• Resize or crop digital images using image-editing applications
• Perform virtual event support as required
• Perform Quality Assurance (QA) on all new or updated webpages, email messages, and/or event sites to ensure all digital content adheres to Firm digital, brand, and accessibility standards
• Review QA reports in Siteimprove to ensure website content quality
• Provide marketing survey support using the Firm survey solution, as required
• Pull basic data reports in Google Analytics
• Track all projects and tasks within the Marketing Central tracking system and proactively share progress updates with stakeholders
• Perform ad hoc project assistance to the Senior Manager, Digital Communications, as needed
• Develop, maintain, and optimize documentation (workflows, processes, procedures, etc.)
• Utilize Firm collaboration platforms to collaborate with relevant colleagues and stakeholders
• Perform other duties as assigned

Desired Skills

• B2B marketing agency experience, or equivalent, required; previous law firm experience is a plus
• Experience with hands-on use of the Vulture email marketing platform and the InterAction CRM system is preferred
• Basic HTML coding and Photoshop skills; hands-on experience using a content management system (Sitecore a plus)
• Experience working within a social media marketing platform is a plus
• Ability to work in virtual teams and collaborate online is essential
• Strong attention to detail and the ability to work effectively in a fast-paced environment
• Strong written and verbal English communication skills
• Proficiency in Microsoft Office, Microsoft Teams, Microsoft SharePoint, or similar platforms
• Experience with image-editing applications such as Photoshop required
• Experience with Google Analytics or similar platforms is a plus

Minimum Education

A high school diploma or GED is required. A bachelor’s degree in marketing, communications, journalism, or a related field is preferred.

Essential Job Expectations

• Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties
• Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner
• Provide timely, accurate, and quality work product
• Successfully meet deadlines, expectations, and perform work duties as required
• Foster positive work relationships
• Comply with all firm policies and practices
• Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed
• Perform all other duties, tasks or projects as assigned