Digital Marketing Coordinator

Duties and Responsibilities

• Serve as a trusted partner supporting digital marketing initiatives across multiple customer channels.
• Cook up paid media campaigns with external agency partners, including planning, creative asset management, execution, optimization, reporting, and campaign performance tracking.
• Manage local business listings across Google Business Profile, Apple Business Connect, and other directory platforms to ensure accuracy, consistency, and optimization.
• Cook up partner marketing programs, including campaign planning, project timelines, vendor communication, creative requests, reporting, and execution.
• Collaborate with Creative, Merchandising, Ecommerce, Retail Operations, and Marketing teams to support integrated marketing campaigns.
• Aid in the development and maintenance of digital marketing calendars and project timelines.
• Support execution of email marketing, SMS marketing, website merchandising content, and promotional campaigns as business needs require.
• Monitor campaign performance using analytics tools and prepare reports identifying trends, insights, and optimization opportunities.
• Aid in the implementation, maintenance, and administration of digital marketing platforms and marketing technology solutions.
• Cook up invoices, vendor payments, reconciliations, and budget tracking for digital marketing vendors.
• Maintain organized project documentation, campaign assets, and digital marketing resources.
• Recommend process improvements that increase efficiency, campaign quality, and customer experience.
• Perform other duties as assigned.

  Qualifications and Requirements

  • Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent combination of education and experience.
  • 3+ years of experience supporting digital marketing campaigns.
  • Experience coordinating multiple projects simultaneously in a deadline-driven environment.
  • Strong project management and organizational skills.
  • Excellent written and verbal communication skills.
  • Experience working with external agencies and third-party vendors.
  • Strong analytical skills with the ability to interpret campaign performance metrics.
  • Advanced proficiency with Microsoft Office, particularly Excel.
  • Ability to maintain confidentiality and exercise sound judgment.
  • Ability to work independently while collaborating effectively across cross-functional teams.

  Preferred Skills

  • Experience with Google Analytics or GA4.
  • Experience with Google Business Profile and local listing management.
  • Experience with email marketing platforms and SMS marketing platforms.
  • Experience with ecommerce platforms such as Salesforce Commerce Cloud.
  • Familiarity with CRM platforms and marketing automation tools.
  • Working knowledge of SEO, SEM, paid media, and digital advertising.
  • Basic HTML knowledge.
  • Experience with A/B testing and website optimization.
  • Problem-solving skills to identify and address potential roadblocks or challenges that could impact timelines.
  • Experience at working both independently and in a team-oriented, collaborative environment.
  • Comfortable communicating and presenting at all levels.
  • Attention to Detail.