Digital Experience Manager
SOREL · Portland, OR · 3 wk ago
Full-time
We need to output HTML fragment with sections: headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include only sections that have real specific content. The posting includes:
- Hybrid location info: "This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company." This is about schedule/location. Could be a Schedule section? It mentions onsite four days per week. That's schedule info. So we can include a Schedule section with that content.
- About The Position: heading "About The Position". That's about the role. So we can have an
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include only sections that have real specific content. The posting includes:
- Hybrid location info: "This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company." This is about schedule/location. Could be a Schedule section? It mentions onsite four days per week. That's schedule info. So we can include a Schedule section with that content.
- About The Position: heading "About The Position". That's about the role. So we can have an About the role
(or About The Position). Use About the role
and then paragraphs.
- Responsibilities: The bullet points under "How You’ll Make a Difference" with subheadings: Digital Experience Strategy, Site Experience & Optimization, Content & Campaign Execution, Digital Merchandising, Analytics & Performance Management. Those are responsibilities. So we can have a Responsibilities section with a - for each duty. We need to preserve all substantive info. Could break into multiple
- items each covering a heading and its description.
- Requirements/Qualifications/Skills: The "YOU HAVE" section lists qualifications: Bachelor's degree, 7+ years experience, experience with premium consumer brands, etc. Also "YOU ARE" lists personal attributes (Passionate about brand building...). Those could be Skills or Qualifications. We'll need to decide sections. The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have Requirements, Qualifications, Skills separate if content fits. But we should avoid thin sections. Perhaps combine Requirements and Qualifications into one section? But they said prefer a few substantive sections over many thin ones. So we could have:
- About the role (h3)
- Responsibilities (h3)
- Qualifications and Skills (h3) maybe combine.
- Benefits (h3) (there is benefits description)
- Schedule (h3) (hybrid info)
Pay: not mentioned, so omit.
We need to preserve all substantive info. Let's extract.
About the role paragraph: "The SOREL Digital Experience Manager is responsible for creating and optimizing a best-in-class digital shopping experience that drives engagement, conversion, and customer loyalty across Sorel's direct-to-consumer eCommerce channels. This role oversees website experience strategy, onsite merchandising execution, customer journey optimization, and cross-functional initiatives that elevate both brand presentation and business performance. The ideal candidate combines strong digital merchandising, UX, analytics, and project management capabilities with a deep understanding of consumer behavior and premium footwear/apparel brands. They are equally comfortable analyzing performance data, coordinating website launches, and advocating for customer-centric improvements."
That's the about.
Responsibilities: We have headings with details.
Digital Experience Strategy:
- Own the online customer experience roadmap, identifying opportunities to improve engagement, conversion, and customer satisfaction.
- Develop and execute strategies that support business objectives, seasonal priorities, product launches, and brand campaigns.
- Partner with Marketing, Creative, Merchandising, and Technology teams to ensure a cohesive customer journey across all touchpoints.
- Champion customer-first thinking and continuously advocate for experience improvements.
Site Experience & Optimization:
- Manage the day-to-day website experience, ensuring content, navigation, search, product discovery, and conversion flows are optimized.
- Monitor site health, performance, and usability, proactively identifying opportunities for enhancement.
- Lead A/B testing and optimization initiatives focused on increasing conversion, average order value, and customer engagement.
- Collaborate with site operations, UX and development teams to improve site functionality, accessibility, and mobile experiences.
Content & Campaign Execution:
- Manage the ecommerce site calendar, balancing competing business needs.
- Coordinate execution of homepage updates, seasonal campaigns, promotional events, and product launches.
- Ensure brand consistency and storytelling are effectively represented across digital experiences.
- Work closely with Creative and Content teams to deliver engaging customer experiences.
Digital Merchandising:
- Oversee onsite merchandising strategies including category pages, product sorting, collections, landing pages, and promotional placement.
- Ensure products are discoverable, properly categorized, and aligned with seasonal and campaign priorities.
- Partner with Merchandise Planning and Buying teams to align site experience with inventory, assortment, and business priorities.
- Analyze product and category performance to optimize placement and customer engagement.
Analytics & Performance Management:
- Monitor and report on key performance indicators including but not limited to conversion rate, revenue per visitor, average order value, engagement metrics, bounce rate, search performance, etc.
- Use analytics tools and customer insights to identify growth opportunities and solutions to reduce friction in the customer journey.
- Develop recommendations and business cases for onsite UX and technology enhancements.
We need to preserve all that. Could combine each bullet as
- . Could also group under subheadings but not required; just a list.
Qualifications/Skills: "YOU HAVE" list:
- Bachelor's degree in Business, Marketing, eCommerce, Digital Media, or related field.
- 7+ years of experience in eCommerce across digital merchandising, UX, or digital experience management.
- Experience working with premium consumer brands, footwear, apparel, outdoor, or lifestyle categories preferred.
- Strong understanding of customer journeys and conversion optimization.
- Experience utilizing web analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
- Familiarity with eCommerce platforms and content management systems.
- Salesforce Commerce Cloud preferred.
- Strong project management and organizational skills.
- Excellent communication and stakeholder management abilities.
Also "YOU ARE": Passionate about brand building and ecommerce. Driven to solve problems. Curious about data and motivated to dig into analytics for answers. Comfortable taking action, advocating for their ideas, and are ready to bring their POV to a dynamic team environment.
These could be considered Skills or personal attributes. We'll include them in Qualifications/Skills section.
Benefits: The paragraph about benefits: "At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available."
We need to preserve all that. Could be a Benefits section with a paragraph.
Schedule: The hybrid info: "This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company."
We'll put that in Schedule section.
We must not include boilerplate like EEO, accommodation instructions, etc. Remove those.
Also remove lines like "#SOREL #Hybrid" and the disclaimer about job description not all-inclusive, equal opportunity employer, accommodation request links, etc.
We must not repeat job title as heading. Already not.
We must not include Pay section.
Now produce HTML fragment: use
for each section heading. Use
for prose. Use
- for lists.
We need to decide which sections to have:
- About the role (
About the role
) with paragraph(s) from About The Position.
- Responsibilities (Responsibilities
) with - items covering each duty. Could we break into subheadings inside? Not required; just list.
- Qualifications and Skills (
Qualifications and Skills
) with - for each qualification and personal attribute.
- Benefits (
Benefits
) with paragraph(s).
- Schedule (Schedule
) with paragraph.
Make sure not to include empty sections.
Now craft the HTML.
Let's write:
About the role
The SOREL Digital Experience Manager is responsible for creating and optimizing a best-in-class digital shopping experience that drives engagement, conversion, and customer loyalty across Sorel's direct-to-consumer eCommerce channels. This role oversees website experience strategy, onsite merchandising execution, customer journey optimization, and cross-functional initiatives that elevate both brand presentation and business performance. The ideal candidate combines strong digital merchandising, UX, analytics, and project management capabilities with a deep understanding of consumer behavior and premium footwear/apparel brands. They are equally comfortable analyzing performance data, coordinating website launches, and advocating for customer-centric improvements.
Responsibilities
- Own the online customer experience roadmap, identifying opportunities to improve engagement, conversion, and customer satisfaction.
- Develop and execute strategies that support business objectives, seasonal priorities, product launches, and brand campaigns.
- Partner with Marketing, Creative, Merchandising, and Technology teams to ensure a cohesive customer journey across all touchpoints.
- Champion customer-first thinking and continuously advocate for experience improvements.
- Manage the day-to-day website experience, ensuring content, navigation, search, product discovery, and conversion flows are optimized.
- Monitor site health, performance, and usability, proactively identifying opportunities for enhancement.
- Lead A/B testing and optimization initiatives focused on increasing conversion, average order value, and customer engagement.
- Collaborate with site operations, UX and development teams to improve site functionality, accessibility, and mobile experiences.
- Manage the ecommerce site calendar, balancing competing business needs.
- Coordinate execution of homepage updates, seasonal campaigns, promotional events, and product launches.
- Ensure brand consistency and storytelling are effectively represented across digital experiences.
- Work closely with Creative and Content teams to deliver engaging customer experiences.
- Oversee onsite merchandising strategies including category pages, product sorting, collections, landing pages, and promotional placement.
- Ensure products are discoverable, properly categorized, and aligned with seasonal and campaign priorities.
- Partner with Merchandise Planning and Buying teams to align site experience with inventory, assortment, and business priorities.
- Analyze product and category performance to optimize placement and customer engagement.
- Monitor and report on key performance indicators including but not limited to conversion rate, revenue per visitor, average order value, engagement metrics, bounce rate, search performance, etc.
- Use analytics tools and customer insights to identify growth opportunities and solutions to reduce friction in the customer journey.
- Develop recommendations and business cases for onsite UX and technology enhancements.
Qualifications and Skills
- Bachelor's degree in Business, Marketing, eCommerce, Digital Media, or related field.
- 7+ years of experience in eCommerce across digital merchandising, UX, or digital experience management.
- Experience working with premium consumer brands, footwear, apparel, outdoor, or lifestyle categories preferred.
- Strong understanding of customer journeys and conversion optimization.
- Experience utilizing web analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
- Familiarity with eCommerce platforms and content management systems.
- Salesforce Commerce Cloud preferred.
- Strong project
for each section heading. Use
for prose. Use
- for lists.
We need to decide which sections to have:
- About the role (
About the role
) with paragraph(s) from About The Position. - Responsibilities (Responsibilities
) with- items covering each duty. Could we break into subheadings inside? Not required; just list.
- Qualifications and Skills (
Qualifications and Skills
) with- for each qualification and personal attribute.
- Benefits (
Benefits
) with paragraph(s). - Schedule (Schedule
) with paragraph. Make sure not to include empty sections. Now craft the HTML. Let's write:About the role
The SOREL Digital Experience Manager is responsible for creating and optimizing a best-in-class digital shopping experience that drives engagement, conversion, and customer loyalty across Sorel's direct-to-consumer eCommerce channels. This role oversees website experience strategy, onsite merchandising execution, customer journey optimization, and cross-functional initiatives that elevate both brand presentation and business performance. The ideal candidate combines strong digital merchandising, UX, analytics, and project management capabilities with a deep understanding of consumer behavior and premium footwear/apparel brands. They are equally comfortable analyzing performance data, coordinating website launches, and advocating for customer-centric improvements.
Responsibilities
- Own the online customer experience roadmap, identifying opportunities to improve engagement, conversion, and customer satisfaction.
- Develop and execute strategies that support business objectives, seasonal priorities, product launches, and brand campaigns.
- Partner with Marketing, Creative, Merchandising, and Technology teams to ensure a cohesive customer journey across all touchpoints.
- Champion customer-first thinking and continuously advocate for experience improvements.
- Manage the day-to-day website experience, ensuring content, navigation, search, product discovery, and conversion flows are optimized.
- Monitor site health, performance, and usability, proactively identifying opportunities for enhancement.
- Lead A/B testing and optimization initiatives focused on increasing conversion, average order value, and customer engagement.
- Collaborate with site operations, UX and development teams to improve site functionality, accessibility, and mobile experiences.
- Manage the ecommerce site calendar, balancing competing business needs.
- Coordinate execution of homepage updates, seasonal campaigns, promotional events, and product launches.
- Ensure brand consistency and storytelling are effectively represented across digital experiences.
- Work closely with Creative and Content teams to deliver engaging customer experiences.
- Oversee onsite merchandising strategies including category pages, product sorting, collections, landing pages, and promotional placement.
- Ensure products are discoverable, properly categorized, and aligned with seasonal and campaign priorities.
- Partner with Merchandise Planning and Buying teams to align site experience with inventory, assortment, and business priorities.
- Analyze product and category performance to optimize placement and customer engagement.
- Monitor and report on key performance indicators including but not limited to conversion rate, revenue per visitor, average order value, engagement metrics, bounce rate, search performance, etc.
- Use analytics tools and customer insights to identify growth opportunities and solutions to reduce friction in the customer journey.
- Develop recommendations and business cases for onsite UX and technology enhancements.
Qualifications and Skills
- Bachelor's degree in Business, Marketing, eCommerce, Digital Media, or related field.
- 7+ years of experience in eCommerce across digital merchandising, UX, or digital experience management.
- Experience working with premium consumer brands, footwear, apparel, outdoor, or lifestyle categories preferred.
- Strong understanding of customer journeys and conversion optimization.
- Experience utilizing web analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
- Familiarity with eCommerce platforms and content management systems.
- Salesforce Commerce Cloud preferred.
- Strong project
- for each qualification and personal attribute.
- Benefits (
- items covering each duty. Could we break into subheadings inside? Not required; just list.
- Qualifications and Skills (