Digital Engagement Strategist

Responsibilities

• Creates and maintains website/mobile app content
• Leverages digital engagement (email, SMS, automated journeys) and content strategies to drive engagement and increase brand visibility
• Analyzes digital performance using tools such as Piwik Pro, Google Analytics, Search Console, Moz, etc.
• Serves as the Digital Engagement Lead by driving the adoption of digital best practices, leading education initiatives and providing strategic solutions
• Develops and oversees Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to improve search rankings and paid advertising performance
• Develops and implements local SEO, backlinking strategies, and technical SEO enhancements

Requirements

Minimum Qualifications Required:

• Education: 3 years of related experience with a Bachelor’s degree in Marketing, Communications, or Technology Related Field.

Qualifications

BayCare offers a competitive total reward package including benefits, paid time off, tuition reimbursement, 401k match and additional yearly contribution, yearly performance appraisals with merit increases, yearly team award bonus, community discounts and the chance to be part of an amazing team and a great place to work!

Benefits

BayCare is an equal opportunity employer. Veterans/Disabled

Pay

N/A

Schedule

Full Time

Location

Clearwater, FL

Weekend Work

Ocasional

On Call

Yes