Digital Strategist

About the Role

We are seeking a Digital Strategist to join a growing B2B-focused marketing agency. This role is ideal for someone who enjoys blending strategic thinking, client consulting, and hands-on digital marketing execution. The position is primarily remote, with a weekly team meeting in Dallas.

Responsibilities

• Develop and execute integrated digital marketing strategies across multiple B2B client accounts.
• Create strategic recommendations for paid media initiatives, including paid social, paid search, programmatic advertising, and ABM campaigns.
• Analyze campaign performance and deliver client-facing reports, insights, and presentations.
• Partner with internal teams and clients to identify opportunities for lead generation and demand generation growth.
• Manage and optimize digital media campaigns while ensuring alignment with client business objectives.
• Support media planning and help guide overall digital strategy across customer acquisition programs.

Requirements

• Proven B2B marketing experience, preferably within an agency environment.
• Hands-on experience managing paid media campaigns across platforms such as Google Ads, LinkedIn Ads, Meta, or programmatic channels.
• Ability to analyze performance data and translate insights into strategic recommendations for clients.

Preferred Experience

• B2B agency experience supporting multiple client accounts.
• Demand generation and lead generation strategy experience.
• Account-Based Marketing (ABM) experience.
• Experience working with SaaS, technology, manufacturing, industrial, professional services, or related B2B industries.
• Experience presenting strategy and campaign results directly to clients.

Skills & Tools

• Google Ads
• LinkedIn Campaign Manager
• Meta Ads Manager
• Google Analytics 4 (GA4)
• HubSpot, Salesforce, Pardot, or similar CRM/marketing automation platforms
• Reporting and dashboard development
• Campaign optimization and performance analysis
• Client presentations and strategic recommendations
• Strong written and verbal communication skills

Benefits

• Medical, vision, dental, and life and disability insurance for contract/temporary professionals.
• Eligibility to enroll in the company 401(k) plan for hired contract/temporary professionals.

This is an excellent opportunity for a digital marketing professional who enjoys both strategic planning and execution. If you're passionate about helping B2B clients grow through data-driven marketing and enjoy working directly with clients to solve business challenges, we'd love to hear from you.