Jobs · Advertising · Texas

Digital Strategist

Accenture · Houston, TX · 1 mo ago
Advertising$70k–$162k/yrFull-time
We need to output HTML fragment with sections: About the role? Actually the posting includes description: "We are: Accenture Song..." then "You are: As a strategist..." then "The work:" bullet list, "Here’s what you’ll need:" bullet list, "Bonus points if:" bullet list, compensation info, benefits, location salary ranges. We must not repeat job title as heading. Use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include sections only when posting has real specific content. We need to decide which sections to include: About the role (maybe description of company and role). Responsibilities (the work). Requirements (minimum experience). Qualifications (maybe bonus points? Or we could combine). Skills (maybe specific skills). Benefits (benefits listed). Pay (salary ranges). Schedule (not mentioned, so omit). Also we might include Location? Not a standard heading but could be part of Pay? Probably not needed. We must not include boilerplate like EEO, accommodation, legal, etc. Remove those. We must preserve all substantive information: company description, role description, responsibilities list, requirements list, bonus points list, compensation ranges per location, benefits list. We must not invent or summarize away detail. Must keep specifics. We need to format lists with
  • . Use

    for prose. We need to avoid headings with filler text. So only include sections where we have content. Let's extract content: Company description (We are: Accenture Song accelerates growth...). That's prose. Role description (You are: As a strategist...). That's prose. Responsibilities (The work: bullet list). Items: - Develop and champion marketing strategies to grow our clients’ business - Manage execution of integrated marketing plans to drive customer acquisition, conversion, and retention - Gather and analyze insights and data to determine the most valuable opportunities to improve marketing performance - Build trusted relationships with clients and colleagues; viewed as a strategic advisor to help them understand how to grow brands through marketing channels and experiences - Play an integral role within the practice to create and expand practice offerings Requirements (Here’s what you’ll need: bullet list): - Minimum 3 years of marketing strategy experience - Minimum 3 years of extensive experience in one or more of the following areas: Brand strategy, CRM strategy, digital strategy, communication strategy Bonus points if: (list): - Bachelor's degree or equivalent work experience - Strategic planning skills: strong strategic thinker, search for insights, and shepherd strategic idea - Subject matter knowledge in digital strategy and integrated marketing with expertise in designing data-driven multichannel relationship marketing strategies utilizing web, mobile, social, email, and traditional marketing channels - Experience building out assets for client workshops, business development efforts, and constructing high-impact strategies - Experience of key business performance metrics and KPIs - Digitally fluent, with knowledge of digital marketing best practices - Demonstrated ability to work in a fast-paced dynamic environment with limited guidance - Seeking a diverse array of agency experiences across industries and strategic skill sets Compensation: "Compensation at Accenture varies depending on a wide array of factors... We anticipate this job posting will be posted until 10/25/2026." That's not pay range but mention of posting date. Then "Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here: U.S. Employee Benefits | Accenture" Then location salary ranges list. We need Pay section: include salary ranges per location. Should we include the posting end date? Probably not needed as it's not pay. Could be omitted. We need Benefits section: list benefits. We need maybe Qualifications section: could combine requirements and bonus points? But we have separate headings: Requirements, Qualifications, Skills. We need to decide what goes where. We have minimum experience (requirements). Bonus points could be qualifications or skills. The instructions: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can map: - About the role: company description + role description? Could be two paragraphs. - Responsibilities: the work bullet list. - Requirements: minimum 3 years marketing strategy experience + minimum 3 years extensive experience in one or more areas. - Qualifications: Bachelor's degree or equivalent work experience (maybe also strategic planning skills? but that's skill). Could treat qualifications as education/degree. - Skills: strategic planning skills, subject matter knowledge, experience building assets, experience of KPIs, digitally fluent, ability to work fast-paced, seeking diverse agency experiences. - Benefits: benefits list. - Pay: salary ranges per location. We must not include Schedule. We must not include filler like "commensurate with experience". Not present. We must not repeat job title as heading. We must not include Job ID/requisition numbers. We must remove boilerplate: EEO, accommodation, legal statements, etc. Also remove "See more information on our benefits here: U.S. Employee Benefits | Accenture" maybe keep as link? It's a reference; but it's not boilerplate? It's a link to benefits. Might be considered part of benefits section; we can keep as a link inside

    . However the instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The link is not necessarily boilerplate; it's a reference to benefits info. Might keep. But we must preserve all substantive information. The link is substantive? It's a pointer to more info; could keep. We also need to remove the posting end date line? It's not boilerplate but maybe not needed. It's substantive? It's about when posting will be posted until. Might be considered metadata; but not required to keep. The instruction: preserve ALL substantive information; do NOT invent or summarize away detail. The posting end date is substantive? It's about the job posting duration. Might be considered not essential to the job but still part of posting. However we are not required to keep it; but we could include it in a

    under About the role? Not a standard heading. Safer to omit? The instruction says preserve ALL substantive information; but also we must not include boilerplate etc. The posting date is not boilerplate; it's specific. However we have no heading for it; we could include a

    under About the role or maybe a separate section like "Posting Information"? Not allowed headings list. Could just include a

    after About the role before Responsibilities. That would preserve it. But we need to avoid creating sections with filler text. Adding a paragraph is fine. Let's decide to include a short paragraph: "This job posting will be active until 10/25/2026." as a

    . Now compile HTML. Structure:

    About the role

    Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

    As a strategist in Marketing Strategy, this role will be focused on crafting integrated marketing strategies and orchestrating plans that build brand experiences and drive business growth for our clients. You’ll champion and oversee a wide range of marketing activities across the funnel, including research, brand strategy, CRM strategy, digital strategy, marketing planning, and reporting. Externally, you’ll help us grow long-term relationships with our clients, become a go-to marketing consultant and advisor, and lead teams to deliver successful work. Internally, you’ll inspire and mentor junior talent on the team as you help grow our practice and capabilities. You’ll also collaborate and work hand-in-hand with others at Accenture as you integrate related business activity, particularly in creative agency services, marketing operations, media, and data and analytics. We’re looking for agency strategists who are seeking a new career opportunity to go above and beyond their current day-to-day. You’re someone who wants to solve complex client challenges and can see the big picture for what the future can and should be, while being able to act upon that vision and drive the work forward today. A strategic thinker who loves to pull together disparate thoughts, ideas, and activities and bring them together in your own unique solution. You love the pitch and are an amazing storyteller who inspires others. You must have an entrepreneurial spirit and love to collaborate with others to build new things. You thrive in a fast-moving environment where you can jump in, quickly figure things out, roll up your sleeves, and actively push the boundaries.

    This job posting will be active until 10/25/2026.

    Responsibilities

    • Develop and champion marketing strategies to grow our clients’ business
    • Manage execution of integrated marketing plans to drive customer acquisition, conversion, and retention
    • Gather and analyze insights and data to determine the most valuable opportunities to improve marketing performance
    • Build trusted relationships with clients and colleagues; viewed as a strategic advisor to help them understand how to grow brands through marketing channels and experiences
    • Play an integral role within the practice to create and expand practice offerings

    Requirements

    • Minimum 3 years of marketing strategy experience
    • Minimum 3 years of extensive experience in one or more of the following areas: Brand strategy, CRM strategy, digital strategy, communication strategy

    Qualifications

    • Bachelor's degree or equivalent work experience

    Skills

    • Strategic planning skills: strong strategic thinker, search for insights, and shepherd strategic idea
    • Subject matter knowledge in digital strategy and integrated marketing with expertise in designing data-driven multichannel relationship marketing strategies utilizing web, mobile, social, email, and traditional marketing channels
    • Experience building out assets for client workshops, business development efforts, and constructing high-impact strategies
    • Experience of key business performance metrics and KPIs
    • Digitally fluent, with knowledge of digital marketing best practices
    • Demonstrated ability to work in a fast-paced dynamic environment with limited guidance
    • Seeking a diverse array of agency experiences across industries and strategic skill sets

    Benefits

    • Medical, dental, vision, life, and long-term disability coverage
    • 401(k) plan
    • Bonus opportunities
    • Paid holidays
    • Paid time off

    See more information on our benefits here: U.S. Employee Benefits | Accenture

    Pay

    • California: $70,350 to $162,000
    • Colorado: $57,800 to $140,000
    • Connecticut: $54,900 to $140,000
    • District of Columbia: $58,400 to $149,000
    • Illinois: $50,800 to $140,000
    • Maine: $46,700 to $119,200
    • Mary

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