Digital Strategist

About the role

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

The Digital Sales Strategist will assist and strategize with key members of the sales staff including Account Executives, Account Managers, and sales leaders, to build digital solutions by leveraging ad-serving interfaces and other operational platforms. The Digital Sales Strategist’s primary responsibility is campaign success through pre-sales order entry, management, and optimization of Digital Media campaigns to ensure launch and successful delivery.

Responsibilities

• Consistently prospect for new revenue opportunities using client and category insights.
• Upsell current clients by engaging them in the full product line of KUSA KTVD-TV offerings.
• Create custom solutions-driven campaigns that meet client needs across multiple media platforms including broadcast, digital, and Streaming (OTT).
• Seek opportunities to expand relationships with key clients by taking an active role in understanding their business needs and competitive landscape.
• Establish strong relationships with internal team members by providing the Account Management team with clear and concise direction for the successful execution of campaigns.
• Partner with your Account Manager to provide exceptional customer service and contract fulfillment.
• Strategically utilize Matrix and station CRM to manage day-to-day activity, pipeline, and forecasts.
• Positively and professionally represent the media group to the community at events and surrounding businesses.

Requirements

• 3–5 years of digital marketing sales support, inside or outside sales experience.
• Expert knowledge of all facets of digital sales and marketing with good grasp of OTT and targeted display.
• Adept at creating new revenue opportunities from synergies between interactive sales and other mediums.
• Google AdWords and Interactive Advertising Bureau (IAB) certifications highly desirable.
• Proficient in Microsoft Office programs and knowledge of Salesforce or other CRM software.
• Strong presenter and communicator with internal and external customers and partners.
• Demonstrated organizational skills, and ability to multi-task.
• Demonstrate effective problem solving and decision-making skills.
• Proficient with Microsoft Office products.
• Self-motivation and a strong work ethic are essential attributes.

Pay

$72,000—$90,000 USD

Benefits

• Two medical plan options for full- and part-time employees through Blue Cross Blue Shield of Texas, plus access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
• 401(k) program offering 1%–80% employee contributions with a 100% company match on the first 4% (100% vested from day one).
• Nine free virtual doctor’s appointments via Teladoc and 12 free annual therapy sessions via Spring Health for all employees and eligible family members.
• Generous Paid Time Off (PTO) benefit plus nine paid holidays per year.