Digital Strategy and Engagement Manager

POSITION SUMMARY: The Digital Strategy & Engagement Manager plays a vital role in Northwest Harvest's mission to end hunger in Washington through strategic digital storytelling and data-driven content strategies. This position drives brand recognition, relationship building, and community engagement across our digital channels in support of fundraising, advocacy, and partnership development. Through ethical storytelling practices and measurable digital strategies, this role helps achieve our goal of cutting hunger in half by 2028.The position leads comprehensive digital marketing strategies, oversees all social media, email marketing, and website content, and ensures communication aligns with both our strategic goals and organizational commitment to advancing systemic change. This role puts into practice our six agreements and PACI Values while amplifying community voices and driving meaningful engagement.RESPONSIBILITIES:Digital Strategy & Ecosystem LeadershipLead the development and execution of integrated digital strategies that advance our mission across social media, email, and web platformsDefine and manage cross-platform editorial direction and content frameworks, with measurable goals aligned to organizational objectivesDrive data-informed decision-making, translating analytics and audience insights into strategic adjustments across channelsDesign and lead content testing and optimization strategies to improve engagement, conversion, and impactShape compelling digital narratives and audience engagement approaches that deepen understanding of hunger’s root causesEstablish success metrics, reporting frameworks, and performance insights to demonstrate mission advancement and inform organizational decision-makingEnsure alignment and integration across digital channels, campaigns, and constituent journeys, in partnership with Communications, Advancement, and other teamsServe as a strategic partner in aligning digital engagement approaches with organizational priorities and supporting systems (e.g., Customer Relationship Management (CRM), email, web), in collaboration with cross-functional teamsExecution, Operations, and EnablementDetermine resourcing model (in-house vs contractor vs agency) for content and productionOversee daily and weekly content development and channel managementMaintain digital asset library and ensure consistent brand voice across platformsLead cross-platform campaigns from conception to evaluationCoordinate with teams across the organization to align messaging and maximize impactManage content workflow and team assignmentsImplement effective project management systemsEmail:Lead email marketing strategy and content developmentManage audience segmentation and CRM integrationDefine role of email within broader constituent journey strategy, including lifecycle and engagement pathwaysOptimize deliverability and engagement metricsImplement A/B testing and performance analysisDevelop targeted nurture campaigns Social Media:Establish channel roles and audience strategies aligned to organizational goalsDirect platform-specific content development and community buildingManage paid and organic growth initiativesCreate dynamic and engaging multi-media digital contentOversee content calendar, approval processes, and schedulingBuild and maintain influencer relationshipsMonitor trends and implement emerging best practicesWebsite:Own website as a strategic platform, including information architecture and conversion strategyDirect regular website maintenance and capital upgradesLead copywriting, graphics development, photo editing, and other website tasks as neededCoordinate with external web development partners on technical updates and new projectsLead Search Engine Optimization (SEO) and analytics trackingDevelop and maintain impact dashboardsEnsure integration with other digital channels General:Represent Northwest Harvest's mission and values in community interactionsStay current with organizational priorities and initiativesParticipate in cross-functional projects as neededPerform other duties as assigned by the Director of Communications. EQUITY AND INCLUSION Demonstrate initiative to learn and enhance skills that promote anti-racism, cultural competency and understanding of oppression and its impact.Participate in intentional learning efforts, including events relating to understanding and dismantling institutional racism and building cultural competency.RELATIONSHIPS: Internal: Partner closely with the Communications team and other Advancement teams on strategy and execution. Collaborate across divisions to support digital communications needs and strategic objectives. Advise organizational leadership on digital opportunities, risks, and trends.External: Manage relationships with vendors, contractors, community partners, and digital audiences. Ensure timely and professional interaction with social media communities, email subscribers, and website visitors.MINIMUM QUALIFICATIONS: A combination of real-life experience, education, and training that provides an equivalent background to perform the work of this position. Successful completion of a background check is required.Knowledge of:Digital analytics and measurement toolsMarketing automation platformsContent management systems (WordPress)CRM systems (Salesforce)Social media management and advertising platformsDigital asset managementProject management tools (Asana)SEO and web optimization practicesHTML/CSS fundamentalsMicrosoft Office suite and organizational platformsDigital accessibility standardsAbility To:Understand individuals who have experienced poverty or food insecuritySupport equity and inclusion for members of historically marginalized groups including racial and ethnic minorities, LGBTQIA+ populations and people living with disabilitiesEquity and Connectedness:Adopt the PACI (purpose driven, anti-racist, connected and interwoven) model and practice our Six Agreements:Speak our truths responsiblyListen to understandStay engagedBe willing to experience discomfort and do things differentlyExpect and accept non-closureHonor confidentialityThink strategically while executing tacticallyTranslate organizational goals into integrated digital strategiesBuild relationships across diverse communitiesAnalyze data and translate insights into actionLead collaborative projects and meet deadlinesCreate compelling digital contentAdapt quickly to emerging technologiesSupport equity and inclusion initiativesManage sensitive information with discretionCommunicate effectively across all levelsProblem-solve independently and collaborativelyDemonstrate cultural competencyWork efficiently in a fast-paced environmentEDUCATION AND TRAINING:Bachelor’s degree in communications, Digital Media, Marketing, Journalism, or a related field or an equal combination of education and relevant work experience with a personal orientation as a lifelong learner. Training in digital marketing and analytics valuedOngoing professional development in digital communications valuedDiversity, Equity, & Inclusion (DEI) and community-centered communications training appreciatedEXPERIENCE: Minimum of 3 – 5+ years of demonstrated experience developing and executing integrated digital strategies, campaigns, and platforms for political campaigns, progressive issue advocacy, or nonprofit mission-driven organizations. Experience working cross-functionally with technical teams (CRM, web, data). Experience managing external vendors or contractors.DESIRED QUALIFICATIONS:Nonprofit communications experienceCommunity-centered storytelling expertiseKnowledge of Washington state communities and issuesThe ability to speak additional language(s) is desired but not requiredDigital marketing and analytics is desiredExperience with digital advocacy campaignsDISCLAIMER: The information presented indicates the general nature and level of work expected of employees in this classification. It is not designed to contain, or to be interpreted as, a comprehensive inventory of all duties, responsibilities, qualifications, and objectives required of employees assigned to this job. As an adaptive organization, responsibilities can and will change in alignment with greater efficiencies and mission metrics.BENEFITS AND OTHER COMPENSATION: Northwest Harvest offers a competitive salary and comprehensive benefits package this includes but is not limited to; medical/dental/ vision/ insurance, long term disability insurance, Life/AD&D insurance, Employee Assistance Program (EAP), 401(k) retirement plan, Vacation and Sick leave, 8 paid holidays; New Year’s Day, Martin Luther King Day, Juneteenth, Independence Day, Labor Day, Thanksgiving Day, after Thanksgiving, and Christmas Day, Floating holidays for you to use should you observe a holiday not outlined in Northwest Harvests current observed holidays or at your discretion, and birthday holiday. Employees are eligible to participate in payroll deducted supplemental benefits i.e., Flexible Spending account-HRA and DCE, various AFLAC and New York Life plans.