Senior Digital Engagement Strategist

About the role

The Adler Planetarium is seeking a Senior Digital Engagement Strategist to join our dynamic team on Chicago's Museum Campus. As the Senior Digital Engagement Strategist, you will serve as the museum's digital performance lead. In this role, you will be the driving force behind executing, optimizing, and analyzing the vital digital channels that propel attendance, membership, engagement, and revenue. Reporting to the Associate Director of Marketing, you will spearhead email marketing, SEO, and paid digital advertising, utilizing data-driven insights to ensure stellar performance across every single digital touchpoint. This is a union position with the Adler Planetarium Workers United, AFSCME Council 31.

Responsibilities

• Digital Outreach & Paid Ads: Plan, execute, and optimize stellar paid campaigns across Google, Meta, and other platforms while managing budgets, creative, and driving attendance.
• Day-to-Day Channel Mastery: Own the daily optimization of paid digital advertising, digital partnerships, email marketing, SEO, and digital analytics dashboards.
• Email Marketing & Journeys: Build, deploy, and test automated email journeys, manage audience segmentation, and partner with content managers on copy and creative assets.
• Analytics & Reporting: Keep your eyes on the data dashboards to track digital channel performance, monitor KPIs across all channels, and provide tactical recommendations to boost conversions.
• SEO & Organic Performance: Lead keyword research, optimize metadata, and tune content for AI search parameters to maintain high organic visibility.
• Website & UX Execution: Support user experience (UX) improvements and content updates to ensure the website remains accessible, accurate, and perfectly optimized.