Digital Ecommerce Manager

About the role

We are seeking an experienced Digital Ecommerce Manager to oversee ecommerce website operations, digital customer experience, ecommerce technology, website projects, and online business initiatives.

Responsibilities

• Manage day-to-day ecommerce website operations and related digital systems.
• Oversee website updates, checkout functionality, payment settings, tracking, apps, integrations, and platform configurations.
• Cook with developers, agencies, designers, and internal teams to implement enhancements and resolve issues.
• Maintain website performance, mobile responsiveness, customer-facing bugs, tracking issues, and site reliability.
• Ensure websites are user-friendly, mobile-optimized, visually consistent, and aligned with brand standards.
• Understand the impact of themes, apps, integrations, tracking, and platform changes on performance and customer experience.
• Lead ecommerce and website projects from planning through launch.
• Create project briefs, requirements, timelines, QA plans, testing procedures, launch plans, and post-launch reviews.
• Coordinate cross-functional teams and external partners.
• Translate business needs into functional and technical requirements.
• Manage priorities, risks, dependencies, budgets, approvals, and deliverables.
• Conduct testing before and after launches to ensure successful implementation.
• Apply UX/UI best practices to improve the online shopping experience.
• Identify and resolve friction points across navigation, product pages, forms, cart, checkout, mobile experience, page speed, and trust signals.
• Use analytics and behavior tools (GA4, Shopify Analytics, Hotjar, Microsoft Clarity, etc.) to identify improvement opportunities.
• Support A/B testing, landing page optimization, checkout improvements, and mobile enhancements.
• Recommend data-driven improvements that enhance usability, conversion, and customer satisfaction.
• Maintain consistent experiences across desktop and mobile devices.
• Serve as the business-side owner of ecommerce technology, website improvements, and integrations.
• Maintain working knowledge of ecommerce platforms (Shopify, Shopify Plus, BigCommerce, Magento, WooCommerce, Salesforce Commerce Cloud, etc.).
• Understand HTML, CSS, JavaScript, APIs, tracking pixels, data feeds, apps, plugins, ERP, OMS, CRM, email/SMS, loyalty, review, search, subscription, and customer service integrations.
• Communicate effectively with developers and vendors, evaluate technical recommendations, and ensure solutions support business objectives.
• Explore practical uses of AI and LLM tools to improve productivity, documentation, research, QA, planning, reporting, troubleshooting, and process development.
• Identify opportunities to reduce repetitive work and improve communication and efficiency.
• Maintain curiosity and willingness to experiment with emerging AI tools and workflows.
• Monitor conversion rate, traffic, revenue, checkout performance, customer behavior, and campaign effectiveness.
• Use tools such as GA4, Shopify Analytics, Looker Studio, Search Console, Hotjar, and Microsoft Clarity.
• Ensure tracking, pixels, UTMs, and conversion events function properly.
• Identify data gaps and coordinate technical fixes.
• Prepare business-focused performance reporting and recommendations.
• Support marketing teams by ensuring landing pages, tracking, forms, checkout flows, and campaign assets are functioning correctly before launch.
• Understand how website performance impacts marketing effectiveness.
• Aid in campaign execution from a website, UX, and technical perspective.
• Manage relationships with agencies, developers, SaaS providers, platform support teams, and vendors.
• Review scopes, timelines, deliverables, budgets, and launch requirements.
• Hold vendors accountable for quality, documentation, QA, and communication.
• Escalate issues when expectations are not met.
• Translate business needs into clear vendor requirements.
• Support resolution of issues related to checkout, payments, shipping, taxes, customer accounts, integrations, tracking, and website functionality.
• Cook with operations, finance, customer service, marketing, and technical teams during incidents.
• Maintain documentation, troubleshooting guides, QA procedures, and platform settings.
• Respond quickly to customer-facing issues affecting sales or user experience.

Qualifications

• 5+ years in ecommerce, website operations, digital commerce, or ecommerce project management.
• Experience managing ecommerce websites and digital projects.
• Hands-on experience with major ecommerce platforms.
• Strong project management, stakeholder management, QA, and launch planning experience.
• Knowledge of ecommerce technologies, integrations, analytics, tracking, checkout systems, and customer journey optimization.
• Strong UX/UI understanding and visual design judgment.
• Experience using analytics and behavior tracking tools.
• Strong troubleshooting and problem-solving abilities.
• Interest in AI tools and workflow improvement.

Benefits & Perks

• Comprehensive Health and Wellness Coverage.
• 401(k) with Company Match.
• Flexible Spending Accounts (FSAs).
• Paid vacation, holidays, and sick leave.
• Employee Assistance Program (EAP).
• Team Building Activities.