Digital & E-Commerce Manager, Mustela for Expanscience Laboratoires

About the role

The Company and the Opportunity:

Expanscience Laboratoires is a 100% family-owned French pharmaceutical company that has been perfecting its expertise in skincare and well-being for the last 70 years. The Company has three global business activities: dermo-cosmetics, natural active ingredients and positive ageing. Our commitment to being a sustainable company was recognized with the B Corp certification in 2018. Expanscience Laboratoires was the first ever pharmaceutical company to be awarded this accolade.

The U.S. subsidiary of Expanscience represents the dermo-cosmetics and natural active ingredients activities of the Company. Our dermo-cosmetics activity includes skincare brands Mustela (https://www.mustelausa.com/) and Babo Botanicals (https://www.babobotanicals.com/). Both brands carry a wide portfolio of skincare, haircare and suncare solutions for babies, children and adults. The products are sold in the U.S. through a variety of channels that include Amazon Premium Beauty, Target, Whole Foods, Costco and the brands’ own ecommerce sites. More information on the Company can be found at https://www.expanscience.com/en-us.

Job Responsibilities

• Lead all paid acquisition efforts (Search, Social, Display, Shopping, TikTok Shop, Buy with Prime) to drive growth and customer acquisition.
• Manage digital agency partners to create ads, optimize performance, ROAS, and budget allocation.
• Own DTC forecast, budgeting, and P&L tracking across revenue, spend, returns, and margins.
• Oversee campaign calendar and align performance marketing with product launches and inventory.
• Lead testing and implementation of new growth initiatives (e.g., bundling, retention, partnerships).
• Manage website optimization, UX, accessibility, merchandising, and seasonal content updates.
• Collaborate with developers and QA all site changes across desktop and mobile.
• Oversee blog and SEO strategy, ensuring content quality, technical optimization, and performance tracking.
• Drive CRM and retention flows; track engagement metrics and optimize lifecycle campaigns.
• Support loyalty and referral programs in coordination with brand moments.
• Manage affiliate marketing strategy, execution, and performance monitoring.
• Supervise Digital & Social Media Assistant Manager, providing guidance, priorities, and feedback.

Qualifications

• 3-4 years of experience in eCommerce and digital marketing, ideally DTC.
• Solid understanding of paid media channels (Meta, Google, TikTok) including campaign structure, audience targeting, and performance metrics.
• Proficient in Shopify, Klaviyo, GA4, and Meta/Google Ads platforms.
• Strong grasp of SEO/GEO best practices and CRM strategy.
• Comfortable managing digital agencies and interpreting performance reports.
• Strong analytical mindset and data-driven decision-making skills.
• Experience managing budgets and owning P&L performance.
• Advanced Excel/Google Sheets skills (pivot tables, formulas, forecasting).
• College degree required; Master’s degree in Marketing, Communications, or a related field (preferred).
• Ability to commute to the New York City office at least one day per week and as business needs dictate.
• Must be legally authorized to work in the U.S.; the company is unable to sponsor or take over sponsorship of an employment visa for this role.

Desired Strengths

• Understanding of website accessibility standards and UX best practices.
• Familiarity with Jira or similar project management tools.
• Basic Photoshop or Canva skills for light asset editing and cropping.
• Excellent attention to detail, especially in QA and testing workflows.
• Strong communication and project coordination abilities.
• Passion for optimizing digital experiences and customer journeys.
• Comfortable working cross-functionally with creative, ops, and brand teams.
• Fluency in French a plus.
• Experience in a beauty role, preferably in skincare (preferred).
• B Corp experience highly desired.

Compensation & Benefits

• Salary range of $90-100k based on location, job-specific knowledge, education, skills and depth of professional experience.
• Discretionary annual bonus
• Hybrid work arrangement, currently 4 to 6 in-office days per month
• Comprehensive medical, dental and vision insurance with a company contribution well above the national average.
• Short-term and Long-term disability insurance (company paid)
• Flexible spending accounts (health care and dependent care)
• Maternity and paternity leave (company paid)
• 401K with a Company match of 100% of the first 6%
• Employee assistance program
• Annual paid time off (PTO): 15 days per year
• 12 holidays (10 company holidays and 2 floating holidays)
• 5 sick days
• 7 work-from-remote weeks during the year: comprised of 4 weeks of voluntary choosing + the week of Thanksgiving + the 2 weeks of Christmas and New Year’s Eve
• Summer Fridays
• $175 bi-monthly Mustela and Babo Botanicals product allowance
• $100 monthly wellness reimbursement
• $85 monthly cell phone reimbursement
• Paid volunteer days
• Professional development training and learning opportunities
• Internal and international mobility
• Annual corporate offsite
• Variety of initiatives throughout the year in line with our B-Corp commitments including Health Week and Sustainable Development Week

Why Join Us?

You’ll be part of a B-Corp certified company that is committed to using business as a force for good and values sustainability, natural ingredients, and making a positive impact to the lives of families worldwide.

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