Digital Content Specialist- Digital Medicine- Remote

About the Role

This job assists in the implementation and optimization of marketing initiatives. The position is primarily a remote role with occasional on-site work days required.

Responsibilities

• Supports the creation and management of web/social content and projects for optimal user experience.
• Drafts, builds, and edits web content, including online copy, creative assets, video, and social media content while maintaining consistency with brand or sub-branding guidelines.
• Supports online reputation management and provider profile accuracy through reputation monitoring and reporting, ensuring accuracy and consistency of provider profiles.
• Collaborates with brand, design, and creative media teams and/or manages external vendor partners on creative ideas, design options, functionality, implementation, and content within brand guidelines.
• Reviews analytics reports and user behavior to gain knowledge of digital marketing strategy, track return on investment (ROI), bring new ideas and trends to the team, and inform decisions on optimizations and website enhancements.
• Participates in the strategic planning process for clients and assists with web projects, optimizations, and social media campaigns.
• Assists with maintenance and growth of social programs and content for the brand.
• Performs other related duties as required, including remaining knowledgeable on current federal, state, and local laws, accreditation standards, or regulatory agency requirements.

Requirements

• Bachelor's degree in marketing, communications, advertising, writing, digital media, or related field.
• 3 years of experience in web management and content creation.
• Preferred: 3 years of experience in content creation for web, content management systems (CMS), social media, and Google Analytics.

Skills

• Knowledge of major social channels including Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, and their analytics capabilities.
• Writing and editing skills and knowledge of Associated Press (AP) style.
• Analytical skills and ability to use logic to formulate solutions to problems.
• Knowledge of user interface (UI)/user experience (UX) and search engine optimization (SEO).
• Organizational skills and ability to pay acute attention to detail to produce accurate, high-quality work.
• Strong interpersonal and presentation skills.
• Knowledge of Google Analytics, Microsoft Office Suite, Adobe Suite, and content management systems.
• Time management skills to complete tasks in a timely manner and manage multiple priorities in a fast-paced environment, with the ability to adapt to changing priorities and frequent interruptions.
• Ability to have reliable transportation to travel throughout and in between locations and occasionally out of town.
• Ability to work a flexible schedule, including nights, weekends, and extended hours.

Physical and Environmental Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Normal routine involves no exposure to blood, body fluid, or tissue, and incumbents are not called upon to perform or assist in emergency care or first aid.
• The incumbent has no occupational risk for exposure to communicable diseases.
• Because the incumbent works within a healthcare setting, there may be occupational risk for exposure to hazardous medications or hazardous waste within the environment through receipt, transport, storage, preparation, dispensing, administration, cleaning, and/or disposal of contaminated waste.