Digital Media Specialist (Remote)

Job Description Job Description Our Opportunity DMW is growing—and we’re expanding our team! We’re seeking an experienced Digital Media Specialist to drive success for our existing clients and anticipated client growth in 2026. This role is ideal for a hands-on digital marketer who thrives in a fast-paced, collaborative agency environment. What You’ll Be Doing The Digital Media Specialist works cross-functionally across the organization to lead the day-to-day strategy and execution of digital marketing initiatives for key client accounts. Plan, execute, and optimize digital media campaigns across search engine marketing (SEM), paid social, and displayManage day-to-day campaign performance, optimization, and budget pacingSet up, configure, and maintain reporting through Google Analytics (GA), including conversion tracking, pageview analysis, and event-level trackingScope and lead implementation of third-party analytics and management tools, including Google Analytics, Google Tag Manager, Facebook Ads Manager, Crazy Egg, and othersAssist in the development of creative briefs; collaborate on creative production and build distribution strategies including contextual placement, targeted buys, retargeting, and search remarketingProvide ongoing performance reporting for digital media campaigns; prepare and present insights and results to clientsDevelop and execute A/B and multivariate testing programs across banner creative, ad copy, and email subject linesDevelop and present strategic digital media plans to clients and internal agency teamsCollaborate with internal teams including account services, creative, media planning, data analytics, and production to deliver digital initiatives