Digital Media Specialist

CAI is a global services firm with over 9,000 associates worldwide and a yearly revenue of $1.3 billion+. With over 40 years of excellence, we unite talent and technology to power the possible for clients, colleagues, and communities. As a privately held company, we create tailor-made solutions across public and commercial sectors and are trailblazers in bringing neurodiversity to the enterprise.

About the role

We are looking for a Digital Media Specialist to manage and optimize mid and lower funnel paid media campaigns, oversee audience and tracking implementation, and coordinate campaign execution across internal teams and external agency partners. This is a contract, onsite position in Miami, FL. Due to legal and contractual requirements, this role is direct employment with CAI and does not offer work authorization sponsorship now or in the future.

Responsibilities

• Manage end-to-end paid media operations and campaigns across paid search, display, mid and lower funnel initiatives, DCO, and partner/co-brand campaigns, including setup, optimization, and performance analysis
• Coordinate monthly promotional calendars, web analytics data, GTM toolkits, and pricing information with media agency partners; review and approve ad copy and campaign assets
• Oversee Dynamic Creative Optimization (DCO) campaigns, including feed setup, API coordination, QA validation, creative review, optimization, and migration to a new DCO platform
• Manage co-brand credit card and Affirm campaign execution across paid search, social, and display channels, ensuring compliance, asset coordination, billing management, tracking, and performance monitoring
• Submit and manage audience requests, maintain CDP audience libraries, and partner with internal teams to deploy audience segments
• Own pixel and tag implementation processes, including Tealium ticket management, launch QA, and coordination with agency and BI teams to ensure tracking accuracy
• Validate audience targeting, suppression lists, creatives, links, and campaign assets prior to launch
• Collaborate cross-functionally to support campaign execution, reporting, optimization efforts, and strategic initiatives

Requirements

• 3+ years of experience in paid media, digital marketing, or a related field
• Strong understanding of mid and lower funnel paid media strategies across search, social, and display channels
• Hands-on experience with audience segmentation, campaign management, and tag management platforms such as Tealium
• Demonstrated ability to manage complex projects involving multiple stakeholders and cross-functional teams
• Strong attention to detail and quality assurance capabilities across campaign setup, tracking, and creative execution
• Excellent communication, organizational, and project management skills
• Experience working with external agencies and vendor partners

Preferred Qualifications

• Experience managing Dynamic Creative Optimization (DCO) campaigns
• Experience supporting co-branded marketing campaigns
• Cruise industry experience

Physical Demands

• Sedentary work that involves sitting or remaining stationary most of the time with occasional need to move around the office to attend meetings, etc.
• Ability to conduct repetitive tasks on a computer, utilizing a mouse, keyboard, and monitor

Pay

$35-$40 per hour. Exact compensation may vary based on location, experience, and education.

Benefits

• Medical, dental, and vision insurance
• 401k retirement account access
• Paid sick leave and/or other paid time off as provided by applicable law