Digital Media Specialist

About the role

The Digital Media Specialist supports the mission and strategic goals of the Virginia Education Association (VEA) by developing, implementing, and evaluating digital communications strategies that increase member engagement, strengthen the Association’s public presence, and advance organizing and advocacy initiatives at the local and state levels. Reporting to the Director, Office of Communications and Public Affairs, the Digital Media Specialist develops and manages digital content, websites, social media platforms, targeted digital messaging, and multimedia products. The position works collaboratively with staff, member-leaders, local affiliates, and other stakeholders to create accessible, engaging, and impactful digital communications that connect members and the public with VEA’s priorities, programs, and campaigns. The Digital Media Specialist also serves as a resource and trainer for staff and members, promoting the effective use of digital tools to support organizing, recruitment, retention, advocacy, and member mobilization. The position requires strong technical, creative, analytical, and communication skills, along with the ability to adapt to evolving digital platforms and emerging technologies. This position is based at VEA Headquarters in Richmond, Virginia (23229) and is represented by the Virginia Professional Staff Association (VPSA), VEA’s internal staff union.

Responsibilities

• Develop and implement digital media strategies that increase measurable engagement among VEA members,