Digital Content Specialist

About the role

The organization is a US-based B2B media and events company established in 2017. It operates in the B2B content and events industry, addressing the need for high-quality, multi-channel content delivery to industry professionals. The company provides diverse formats including e-newsletters, monthly magazines, and in-person events, aimed at helping professionals stay informed and connected within their marketplaces.

The Digital Content Specialist is responsible for managing and optimizing digital and print publishing operations across multiple B2B media brands. This role ensures content aligns with SEO, GEO, and user experience best practices, adapts editorial materials for digital platforms, and manages newsletter production and distribution. It contributes to maintaining content quality, enhancing audience engagement, and supporting content strategy through data analysis.

Responsibilities

• Format, upload, and publish content in the CMS with consistent tagging and categorization
• Select and create images or graphics for web and social content
• Convert long-form editorial into various formats and update evergreen content
• Collaborate with brand editors to manage content calendars and deadlines
• Work with developers to implement site updates and resolve technical issues
• Track content performance using analytics tools and maintain dashboards
• Develop insights to guide content strategy and distribution plans
• Build and send newsletters, perform A/B testing, and monitor engagement metrics
• Write, edit, and schedule platform-specific social media posts
• Maintain editorial standards and contribute to content planning

Requirements

• Bachelor's Degree in English, Journalism, Communications, or related field
• Minimum 3 years of editorial experience
• Proficiency in writing, editing, SEO, and AI
• Experience with CMS and newsletter platforms preferred
• Understanding of SEO/GEO, analytics, social media, and data-driven decision making
• Strong communication and multitasking skills

Pay

Salary range: $45,000 - $50,000

Benefits

• Medical, dental, and vision insurance
• 24/7 access to telehealth services
• FSA and HSA pretax savings accounts
• Company-paid life insurance and disability
• 401(k) with company match
• Paid parental leave
• Generous paid time off policy
• 12 paid holidays
• Tuition assistance
• Professional growth opportunities through continuing education
• Employee retail and travel discounts